Motivation

Understand what the IKEA Brand stands for, and how the IKEA values are a reflection of my own values.
Be passionate about doing the best for customers in order to grow the long-term profitability of the IKEA business.
Leading business and people together.
Strategic, tactical and operational thinking.
An interest in home furnishing and the ability to identify with the value of IKEA products.

Knowledge

Strong knowledge of E-Commerce and web merchandising methods.
Steering knowledge of online marketing tools and an ability to follow up and analyse online sales (source codes, campaign codes, basket analysis, AOV, etc.) and their reporting formats.
Sound knowledge of IKEA business plans and strategies, collaborate to develop & contribute to these. • IKEA retailing methods, concept and IKEA.com experience.
Computer skills and high proficiency in Microsoft Office applications.
Strong knowledge of the competitor landscape, information and market trends.
Ability to analyse business & web performance, financial awareness and think of terms of profit, loss and added value.
Insight & knowledge of the IKEA product range and sales steering methods (4 Aces and 1 King, etc.).
Good English, spoken and written.
IKEA Brand, culture and values & IKEA brand Identity

Capabilities

Commercially driven and capable of presenting web sales and service performance data with commercial expertise to Country Management Level.
Able to convert sales and marketing ideas into action plans for the market and align with commercial team partners of these plans.
Steer & develop a team of web merchandisers & editors in high level commercial execution of online solutions.
Drive collaboration forums with functional partners with a view to providing customers with a seamless view of commercial calendar and everyday commerce events.
Develop and drive commercial opportunities for the online sales channel.
Provide input/feedback to the market business plan for your online channel in the market. • Excellent written & verbal collaboration, communication and negotiation skills.
Capable of processing and prioritising information from different streams and structuring this input into actionable tasks, accurately and aligned across the functions.
Highly customer centric thinking and ability to map and develop the customer shopping experience online from the customer perspective. • Capable of conducting and presenting analysis on a detailed level & suggestion commercial development actions.

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