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Country Growth & Marketing Manager

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  • Bangalore, Karnataka, India
  • Vendas & Comercial
  • Full Time

Descrição da vaga

  • ID da oferta: 330640

  • Data de publicação: 23/02/2026

    • Who you are

    As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people. We believe you have knowledge in the following areas:

    • Flight tower and Goal Letter are the defined reference for Performance management
    • Multichannel Goals which the Country Growth & Marketing Manager is co/responsible for are: Market
    • Penetration, Sales, Profitability, Brand Consideration, HF Interest, and Customer Experience (CXPF)
    • I Share (co-worker survey) is the defined reference for leadership and co-worker satisfaction
    • Proven advanced training in Sales, Marketing, Communications, Business Management or equivalent
    • Minimum of 10 years of working with Sales, Marketing, Communications, Business Management or equivalent Experience of strategic business planning Experience of multi-channel customer experience
    • Experience from retail (preferably) home furnishing sector Experience of change management, large scale transformations and handling people consequences Strong documented leadership and managerial skills
    • Knowledge of how to set direction, create and manage long-term plans, set budgets and goals, and follow up on KPIs
    • Key knowledge specific to each of the six Commercial functions
    • Knowledge of how to drive extraordinary growth, profitability and increase customer recruitment, conversion, engagement and lifetime value.
    • Knowledge of creating a unique image for IKEA in the many peoples mind and establish a significant and differentiated presence in the market that attracts and activates customers
    • Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure the creation of Commercial plan with a distinct brand identity
    • Good knowledge of IKEA sustainability policies
    • Knowledge of defining, assessing and influencing values and behaviours to create a cultural environment that is conducive for the co-workers, the business and other relevant stakeholders
    • Strong analytical and strategic skills, and a solid commercial acumen
    • Ability to direct efforts to achieve long term business objectives
    • Strong interdependent leadership skills

    Your responsibilities

    Lead country growth plan by creating customer demand, engagement, and loyalty with the IKEA brand. securing strong brand positioning with local home furnishing expertise to build a strong and unique competitiveness in the market. Drive the totality of the profitable growth agenda by providing strategic approach and leadership. fostering an inclusive work environment aligned with IKEA’s culture and values, enabling diverse talents to grow and thrive.

    • Contribute as an active member of the Country Management Team, define and lead the country growth plan in omni retail reality. Ensuring alignment with IKEA’s global priorities and local market opportunities. Focusing on strategic and operational business opportunities, ensure holistic, end-to-end business continuity and a sustainable profitability agenda.
    • Responsible for the country development agenda of the Retail Area, defining the roadmap for strategic and operational business opportunities for the country. Lead development in alignment with other Country Retail Areas, contribute for IKEA and Ingka’s development agenda.
    • Leverage IKEA’s brand strength and home furnishing expertise to inspire & attract consumers therefore drive penetration and growth. Position IKEA as the go-to brand for home furnishing solutions, building a strong competitive advantage in the local market. Drive customer-centricity and brand loyalty by ensuring a seamless and coherent customer experience across channels.
    • Champion omnichannel integration connected to the Retail Area, securing strong and integrated digital and service elements to enhance IKEA offer. Responsible to secure the Retail Area is working and evolving in full alignment with the totality of our business.
    • Lead, coach, and develop leaders across all functions ,Secure interdependence, and collaboration across teams, fostering a high-performing, values-driven team culture. Enabling competent, engaged co-workers while ensuring succession planning and diversity .

    Together as a team

    We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meetings with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

    WE ARE AN EQUAL OPPORTUNITY EMPLOYER:

    At IKEA we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business needs.








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