Copywriting Manager - IKEA Marketing & Communications AB

Inter IKEA Group connects IKEA franchisees with range development and suppliers and ensures alignment of the overall IKEA strategic direction. Every day, we strive to develop, produce, and sell products and services that are affordable and accessible to everyone. 

The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want. Through creativity, IKEA Marketing & Communication (IMC) connects the heart of IKEA to the hearts and minds of the many people.

We are based in Älmhult, Sweden – the heart of IKEA. From here, we create, produce and deliver inspiring content that helps our retail markets grow and strengthens IKEA as a purpose-led brand and expert in life at home. We are proud of our craftsmanship and believe it should always go hand in hand with technology. As marketing and communication continue to evolve, we are simplifying the way we work, speeding up development and continuously improving how we create, produce and distribute high quality content at scale.

In this role you will belong to Creative, reporting to the Creative Manager.  

Our team is based in Älmhult. We believe that your presence with the team and working the majority of the time in the workplace is important. 

Your next role 

As a Copywriting Manager at IMC, you’ll play an important part in the team and bring valuable IKEA knowledge into a new setting. In the coming years, we will be gearing up for a more connected, digital and future-focused communication landscape, where creativity, business impact and new technologies — including AI — will shape how we meet the many people. 

Your primary focus will be to lead and develop copywriting competence, secure strong and consistent IKEA communication and IKEA tone of voice across touchpoints, and enable high-quality creative delivery through collaboration, coaching and smart ways of working. You’ll report to the Creative Manager. 

On a typical working day, you will: 

• Support and enable strong copy development across campaigns, launches and customer communication by coaching and developing copywriters and creatives, securing a clear, consistent and inspiring IKEA tone of voice, and ensuring the right competence for the right assignment 
   
• Collaborate with stakeholders across IMC and the IKEA network to translate business, customer and range priorities into relevant, impactful and commercially strong communication 
   
• Contribute to smarter and more future-focused ways of working by exploring new technologies, AI and creative processes that strengthen both quality and efficiency in delivery 

What we’d like you to bring to the table 

The role as a Copywriting Manager requires you to: 

• Have strong experience in copywriting, creative communication or content development, with a good understanding of the IKEA tone of voice and brand identity 
• Be able to lead, coach and develop creative competence, creating a collaborative environment where people and ideas can grow 
• Understand how communication supports business goals, customer relevance and commercial priorities across channels and touchpoints 
• Navigate a fast-changing creative landscape with curiosity and openness towards new tools, digital capabilities and AI-supported ways of working 
• Build strong relationships and collaborate confidently with stakeholders across teams, functions and the wider IKEA network  

We welcome your application  

We look forward to receiving your application by 7th of July at the latest. Apply by submitting your CV. Please note that we do not ask for a cover letter in this recruitment process. Instead, you will have the opportunity to tell us more about you and your experience through the screening questions in the application system.  

Due to vacation, selection for interviews will be done in the beginning of August why you will not hear anything from us before.

If you have any questions about the role or the recruitment process, or if you have a special need that requires accommodation in the recruitment process, feel free to contact the Recruiter Jonas Levin at jonas.levin@inter.ikea.com before the last date to apply. Due to vacations we will not be able to respond to questions after this date. 

We always recruit based on values, competence, potential and diversity. We will first consider co-workers employed at Inter IKEA Group where provided competence requirement for the role are met. But we do welcome external candidates to apply.