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<IKEA Tachikawa/ Tokyo> Local Marketing Specialist Full-time
Tachikawa City, Tokyo, Japan
Markedsføring og kommunikasjon
Heltid
Stillingsbeskrivelse
Jobb-ID: 269458
Dato lagt ut: 20/12/2024
What you'll need to haveAre you passionate about making a difference in the local market, driving brand love, and fostering long-term customer engagement? If you’re someone who takes initiative, embraces challenges, and collaborates to create meaningful customer experiences, we’d love to hear from you!
【Essential Requirements】
・Language skills: Proficiency in Japanese at a business level (N1 equivalent) and conversational English (TOEIC score of approximately 600–700).
・PC skills: Strong command of Microsoft Office, particularly Excel (e.g., functions), PowerPoint, with experience in Adobe software being a plus.
・Analytical skills: Ability to independently derive market insights and apply them to create business opportunities or drive commercial success.
・Public speaking: Confidence in facilitating seminars and similar events.
・Event organization: Experience in planning and managing events.
・Stakeholder management: Strong communication and relationship-building skills with diverse stakeholders.
【Purpose of this Job】
The role of Local marketing is:
To support increased awareness for IKEA as a brand.
To support the Market manager in positioning our brand in the local communities by sharing who we are and what we stand for as a company, always connecting our Happy to be home positioning.
To have a deep knowledge of people’s life at home and the local marketconditions.
To increase re-visitation and visitation from households within the PMA in an omnichannel approach.
To drive all Family activities in the local market in tight collaboration with Selling and Customer teams. Always triggering new members to sign up, swipe their cards and engage with us again and again.
【Your Responsibilities】
Family strategy – execute good ways of working with offers and benefits to increase members, swipe rates and long-term loyalty. All of below to be achieved by executing strategies laid out by LM manager or Marketing SO
• Increase new member acquisition by implementing national and local plans throughworking across multiple stakeholders in store and SO
• Good understanding of single customer view and using analysis from the same to help gain Family share of sales/ acquisition
• Increase new member acquisition by also expanding to new business potential areasaround your store
• Collaborate with manager in regular audit of in store Family communications and ensure all national plans are rolled out strongly. Also be prepared for agile business needs andcontribute flexibly with speed on Family growth plans all through the year
• Regularly contribute by having a POV in LM monthly meetings with SO. Based on learningfrom other stores implement good Family swipe/ acquisition practices in your store withfast turnaround (less than 4 weeks)
• Collaborate with manager and continuously do web analysis / store web page analysis andsee how to convert more Family members online and increase their swipe rate online
• Regularly deep dive on all Family metrics / KPIs for your store, compare it to national levelgoals and other store goals and continuously make plans to improve
• Collaborate with manager and highlight Family in some or most of PR exposures
• When required support in doing live events/ workshops/ Popups for Family members
• Always be ready to roll out rewards/ benefits for Family members by working acrossstakeholders and understanding national strategy
Take a stand - Community work
Corporate PR and Sustainability
Support market manager in the local market area to build our brand
Commercial PR – promote the store to media (TV, magazines etc.)
Local channels; set contents for local webpage and Facebook
【Working Hours】
・8:00-22:00 (Shift Work)
Shift-based schedule aligned with store operating hours. The role includes working on weekends, public holidays, and during evening events.
【Where you work/Access】
IKEA Tachikawa
6 Midori - Cho, Tachikawa City, Tokyo, Tokyo, Japan, 190-00146, Japan
Train
Approximately 10 minutes on foot from the north exit of JR Tachikawa Station.
7 minutes on foot from Takamatsu Station on the Tama Monorail.
Tachikawa Bus
1 minute on foot from the Disaster Medical Center/Disaster Medical Center East bus stop.
Car
Car/Motorcycle Commutation is available
*Cost of gasoline will be covered(by the rule),Parking spaces available
About this work area
【Employment Status】
- Full-time regular employee- 40 hours per week contract
- Probation period: 6 months
- Start date is the first day of every month (consult with us about your start date)
- Retirement age: 65 years old
【Benefits】
- Social insurance: welfare pension, health insurance, and unemployment insurance
- Transportation expense (up to 1,530 yen/day)
Parking spaces available for car commutation
-Paid vacation (available after 6 months of employment, up to 20 days maximum)
Our total yearly paid time off totals 127 days per year.
In addition, we also provide congratulatory or condolence leave, maternity leave, nursing care leave, childcare leave, paternity leave, childcare leave for partners, personal injury leave, nursing leave, volunteer leave, family care leave
No matter what life stage you are at, we have the leave to support you!
- Uniform rental (if required)
- Employee discount system
- Employee cafeteria
- Christmas gift
- Great value life insurance, long-term medical care insurance plans (opt-in)
- Retirement allowance system (corporate defined contribution pension plan: 3 years or more of service)
- Employee smoking area
- Extensive learning opportunities including Rosetta Stone (language learning) and Linkedin learning subscriptions
https://www.ikea.com/jp/ja/this-is-ikea/work-with-us/benefits-pub8c6da021
【OPEN IKEA internal recruitment system】
At IKEA we want you to take your career in the direction of your passions. When we recruit for an opening, the position is available to apply to by all IKEA employees. This includes domestic and international opportunities.
Where will your career take you? To the IKEA stores? A different country? Up and up in your current department? It is up to you!
【Working at IKEA】
Everyone has a home at IKEA. Our way of working values work, family, and individuality.
To get a better image of our culture, watch the following 9 interviews with some of our coworkers.
https://youtu.be/A6MBRKNRlGw
"At IKEA, we believe everyone has the right to be treated fairly and be given equal opportunities"
Diversity is a key to success; diversity comes in all shapes and sizes. Being ourselves, and contributing with our uniqueness, makes us all grow.
At Ingka Group, we welcome all dimensions of diversity. A diverse and inclusive workplace is good for our co-workers, for our customers and our business.
We strive to have a diverse and inclusive work environment where co-workers feel valued for their uniqueness, recognized for their diverse talents, and where they can be themselves.
IKEA Japan would like to explore together. If you have a passion for this position, please don’t hesitate to apply!
Let’s get closer to our vision of “creating a better everyday life for the many people” together!
https://www.ikea.com/jp/ja/this-is-ikea/work-with-us/diversity-and-inclusion-pub86a2cb59
If you are in need of support to apply, or to participate in an interview due to a disability, please contact us anytime at the following email: 029.recruiters.jp@ikea.com
Apply now!
【How to apply】
Think this might be the job for you? Please apply today using the register button on this page!
Attach a resume and cover letter, and we will get back to you as soon as we can.
【Hiring Process Steps】
<Online company information session>
The company information session is an opportunity to learn more about IKEA and working at IKEA.
We encourage you to attend.
*Reservations cannot be made here. Please check the latest session schedule at IKEA Japan website.
https://www.ikea.com/jp/ja/this-is-ikea/work-with-us/
*As IKEA is a global company, time zones can affect the closing of application periods. Please apply at least 2 days before the deadline.
*Furthermore, it is possible a position's recruitment may close early if the contract has been filled. We advise that you submit an application as soon as you can.
*Please note that as part of the selection process, we may ask for references from those who have experienced working with you. The reference will be in the form of a questionnaire.
Questions and support? Let's connect!
IKEA Japan Recruitment Team: 029.recruiters.jp@ikea.com