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Techniek & Innovatie

Global Head of Product - Marketing Acquisition

Solliciteer
  • Madrid, Madrid, Spain
  • Automatisering & IT Beheer
  • Fulltime

Vacature omschrijving

  • Job ID: 338497

  • Publicatiedatum: 23/04/2026



    • You want to be part of a bold and inclusive team of digital entrepreneurs, designers, analysts, and engineers, working together to create a better and more sustainable life at home for hundreds of millions of customers around the world.

    You are passionate about customer‑centric and personalised marketing, with a strong interest in the AdTech and growth landscape, including paid media platforms and integrated search. You are driven by understanding customer needs, behaviours, and motivations, and enjoy using data, technology, and creativity to deliver relevant, seamless customer experiences across the full customer journey.

    You are an inclusive and enabling leader who builds trust and creates the conditions for teams to do their best work. You encourage experimentation, continuous learning, and improvement, and care deeply about both performance and well‑being.

    You naturally take a holistic and strategic view, defining and communicating clear product and growth strategies while also feeling comfortable leading execution across budgets, global roadmaps, and complex cross‑functional initiatives.

    You lead with IKEA values at heart, living our culture of togetherness, curiosity, and a strong commitment to creating positive impact for customers, people, and the planet.

    WHAT MAKES YOU A GREAT FIT!

    Product & Leadership

    · Agile product mindset with a strong focus on experimentation, iteration, and outcomes

    · Proven experience defining product vision, roadmaps, and backlogs based on business value

    · Inclusive leadership style with experience leading large, distributed teams

    · Ability to operate and deliver impact in complex, global organisations

    · Strong stakeholder management skills, including collaboration with agencies and partners

    · Track record of delivering high‑impact digital products


    Marketing Acquisition & Growth

    · Strong technical expertise in acquisition and performance marketing, including paid media (search, social, programmatic, retail media)

    · Solid understanding of SEO, with knowledge of GEO and the growing role of AI‑driven search technologies

    · Full‑funnel perspective, understanding the interplay between paid, owned, and earned media

    · Experience managing and optimising large marketing budgets with measurable performance impact


    AdTech, Data & AI

    · Experience defining AdTech stack strategy, roadmaps, and use cases

    · Hands‑on experience with modern AdTech platforms (DSPs, CDPs, ad servers, tagging frameworks)

    · Platform expertise across Google Marketing Platform, Meta, TikTok, or similar ecosystems

    · Strong data literacy with experience in performance measurement (attribution, MMM, tracking)

    · Good understanding of how AI/ML is applied in marketing (e.g. bidding, optimisation, personalisation)

    · Experience with Adobe ecosystem (AEP, AJO, CJA) is a strong advantage

    About this work area

    YOUR RESPONSIBILITIES

    · Drive digital transformation across global and local markets within AdTech and media, focusing on scalability and customer value

    · Harmonise the global AdTech landscape by defining and delivering scalable, high‑quality marketing acquisition products

    · Own the end‑to‑end product lifecycle for marketing acquisition products — from strategy and prioritisation to delivery, optimisation, and value realisation

    · Lead and guide agile, cross‑functional teams, creating clarity, focus, and measurable outcomes

    · Own prioritisation and delivery aligned with business objectives and OKRs, ensuring measurable impact

    · Shape and evolve ways of working across markets, including the future agency model and partner ecosystem

    · Drive innovation within marketing acquisition by leveraging data, AdTech, paid media, integrated search, and AI capabilities

    Together as a team

    At Group Digital, Growth & Marketing, we set IKEA’s digital agenda and drive the transformation of future marketing. Through innovation and collaboration, we build digital products and capabilities that enable effective, scalable, and personalised customer engagement.

    Within Marketing Activation, we focus on reaching new customers while deepening relationships with existing ones — driving engagement, loyalty, and love for the IKEA brand.

    Questions and support? Let's connect!

    This role will be based in Madrid. We cannot offer mobility or relocation support for this role and can therefore only consider local candidates. Due to GDPR we can only consider applications made via our recruitment portal. Our teams are international and our business language is English. We operate a hybrid working arrangement where our teams work 3 days per week in the office and 2 days from home – our office is based at Av. de Matapiñonera, 9, 28703 San Sebastián de los Reyes, Madrid, Spain.

    Applications will be open until at least 2nd May, and we will review applications from that point onwards. If you have questions regarding the recruitment process or other practicalities, please contact Kate Nash at kate.nash@ingka.com.

    INTERNAL TITLE = Product Manager




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