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Ügyfelek megismerése és megértése

Marketing Specialist

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  • Matosinhos, Porto, Portugal
  • Marketing és kommunikáció

Munkakör leírás

  • Állás azonosítója: 369234

  • Publikálás dátuma: 25/09/2026

    • Who you are

    • Bachelor’s degree in Marketing, Business Administration, Communications, or related field
    • Proven experience (≥1 year) in managing loyalty tools and executing digital marketing campaigns
    • Fluency in written and spoken Portuguese and strong command of English
    • Experience in developing, managing, and optimizing customer loyalty programs to drive customer retention and engagement
    • Knowledge of CRM systems and loyalty software
    • Strong understanding of digital marketing channels, particularly email marketing, social media, and content management systems (CMS)
    • Proficiency in email marketing platforms and/or customer engagement platforms (knowledge of SAP Emarsys/Marketing is a plus)
    • Ability to analyze digital campaigns and optimize performance based on metrics such as open rates, click-through rates (CTR), and conversion rates
    • Strong analytical skills with experience using tools like Google Analytics, Excel, or other data analysis platforms to measure campaign success
    • Ability to generate actionable insights from customer data and campaign performance to inform marketing strategies
    • Familiarity with content management systems (knowledge of Contentful is a plus)
    • Knowledge of HTML and CSS for basic email template customization is an advantage
    • Passion for customer service and customer relations
    • “Out of the box” thinking, creativity, and drive
    • Attention to detail
    • Coaching and mentoring skills
    • Strong communication, negotiation and interpersonal skills
    • Curious of what the Ingka Centres brand means and how it should be incorporated in everything Ingka Centres does.
    • Knowledge of creating a unique image for the local brand in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers.
    • Able to adapt global Meeting Place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant.
    • Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka Centres evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making.
    • Willing to know customer’s whole interaction with Ingka Centres, from first encounter to purchase – using digital and physical tools and platforms
    • Motivated to playing a role in activities and take initiatives that provide opportunity for learning new skills and tools, explore and develop talent and potential, both inside and outside of the direct area of responsibility.

    A day in your life with us

    • Assist in developing and executing loyalty marketing strategies to increase customer engagement and retention
    • Support planning and deployment of loyalty campaigns via push notifications, SMS, email, and CRM tools
    • Analyze loyalty data and customer segmentation to inform campaign personalization and recommendations for improvement
    • Monitor KPIs linked to loyalty performance: enrollment, redemption, retention, and awareness
    • Support execution of digital campaigns across social media, paid ads, email marketing, and website channels
    • Create and schedule engaging content aligned with brand guidelines and promotional calendar
    • Utilize digital analytics tools to report on campaign performance and suggest optimizations
    • Monitor online trends and competitive activity to feed into marketing strategies
    • Perform general marketing coordination tasks: updating databases, preparing presentations, and supporting various offline events
    • Collaborate with external agencies and internal teams to ensure campaign quality and execution alignment
    • Ensure accurate and timely input of campaign and loyalty data into internal systems
    • Provides courteous, timely, and helpful services (incl. digital) to encourage customer loyalty.
    • Creates welcoming environments, anticipates guest needs, and delivers memorable experiences through empathy, attention to detail, and high service standards.
    • Propose and execute localization of the Meeting Place in all MP’s touch points (off-line and on-line), commercial offer, partners design concepts and formats, design story, services, amenities and temporary special experiences to ensure relevance and consistency from customer perspective.
    • Create and manage customised events and marketing activities together with our Partners, Communities and IKEA and follow them up.
    • Actively work on customer experience improvement by increasing IKEA presence in the Meeting Place and developing common commercial calendar together with IKEA
    • Cooperate with Accelerator Hub and external partners in order to identify and implement innovation projects or initiatives in the Meeting Place. Support local innovation projects which uplift Meeting Place unique customer experiences, co-creation and operations optimization.
    • Regular monitor customers’ interaction with the Meeting Place. Collect and use Customer Voice in order to engage, explain and talk to our customers day to day. Use active listening and other communication techniques to uncover customer insights. Use all communication channels, including social networks as part of daily work. Involve customers into the quick prototyping of the new ideas and concepts.
    • Follow-up, accumulate and share practices and lessons learnt with other Meeting Places. Ensure the appropriate documentation of customer experience related materials.

    Together as a team

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.








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