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【IKEA Japan/Head office】Country Marketing Manager (Marketing Director-level) Full-time

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  • Funabashi-Shi, Chiba, Japan
  • Маркетинг та Комунікація

Опис вакансії

  • Ідентифікатор вакансії: 375646

  • Дата публікації: 11/11/2026

    • Who you are

    As Country Marketing Manager, you will lead the development and delivery of marketing strategies that strengthen the IKEA brand and drive sustainable growth in the local market. By understanding local consumers and turning insights into action, you will create relevant and inspiring customer experiences across channels through impactful communications, engagement initiatives and media plans. You will also lead, coach and develop the Marketing team, working closely with colleagues across the business to shape commercial plans and build long-term customer relationships.

    The team works across areas including customer engagement and loyalty, marketing performance, integrated media, SEO, marketing communications, campaign operations and online content.　You will report to the Growth & Marketing Manager, a member of the Country Board who oversees the Marketing, Selling, Home Furnishing Retail Design and IKEA Food functions. You will lead a Country Marketing team of 14, including four direct reports.

    【Required Qualifications】
    - Formal qualifications in Business, Economics, Marketing, Communications or specific IKEA relevant training
    - Minimum 10 years of working with Marketing
    - Minimum 10 years of experience leading leaders and teams across multiple marketing disciplines, as well as managing agency relationships.
    - Experience from retail, preferably home furnishing sector
    - Experience working for a global brand, incl. global matrix setup
    - Experience of strategic business planning
    - Experience of multi-channel customer experience
    - Experience from managing change in a complex business environment

    【Language Requirements】
    English is the working language for this role. You will use English in your day-to-day communication. Professional proficiency in English is required.
    Japanese is not required.

    【Purpose of this Job】
    To drive the commercial objectives in the local market, increase desire for the IKEA Brand in all channels and attract new customers through segmentation and positioning.
    To activate, retain and develop existing customers to build long term relationships and maximize customer lifetime value, increase marketing effectiveness and ROI.

    【Your Responsibilities】
    - Act as a member of the Commercial Management Team and proactively co-shape IKEA Japan’s business and growth plans, commercial plans, and brand positioning to deliver profitable growth and strengthen the IKEA brand in Japan.
    - Develop, lead, and implement a holistic marketing strategy that attracts and activates customers and consumers, grows market penetration and visitation, and builds long-term, profitable relationships.
    - Lead the implementation of major global marketing transformation initiatives in Japan, including the adoption of MarTech and AI.
    - Lead, coach, and develop the Marketing function and external agency partners—including creative, media, loyalty/CRM, and technology partners—to build an open, collaborative, and high-performing team in line with IKEA Culture and Values.
    - Manage the Marketing budget, including planning, forecasting, and follow-up, and continuously improve marketing return on investment (ROI).
    -Accountable to develop creative communication and adapt global content to the Japanese market translating consumer insights and trends into meaningful brand experiences and commercial excellence that resonate with consumers and keep IKEA at the pulse of culture.
    - Accountable to lead the integrated media strategy across channels, ensuring the right message reaches the right audience at the right time, while maximizing media effectiveness and ROI.
    - Accountable to lead the customer engagement and loyalty strategy, including the development of the rewards framework and the implementation of global CRM communications.
    - Create a performance-driven culture by measuring marketing effectiveness, forecasting visitation and brand KPIs, and identifying the levers that can improve efficiency and results.
    - Work closely with key stakeholders across Commercial and other functions—including Communications, Expansion, Digital, Customer Fulfilment, Finance, and People & Culture—to ensure alignment, integration, and maximum impact.

    【Ｗorking Hours】
    Flextime system with core hours from 10:00 to 15:00 (based on labor agreement).

    【Ｗhere you work/Access】
    2-3-30 Hama-cho
    Funabashi-shi, Chiba-ken
    273-0012

    Train
    JR Keiyo/Musashino Line「Minami Funabashi Station」5mins walk
    Keisei Electric Railway 「Funabashi Keibajyo Station」15mins walk
    Car
    Car/Motorcycle Commuting is available

    IKEA Japan’s Service Office (headquarters) is located on the 5th floor of IKEA Tokyo-Bay. We embrace a hybrid work style, with co-workers coming to the office 3 times a week and working remotely on other days. The office features a bright, open collaboration space furnished with IKEA products. Work styles may vary depending on the department, so please feel free to ask for details during the interview.





    About this work area

    【Employment Status】
    - Full-time regular employee- 40 hours per week contract
    - Probation period: 6 months (not applicable for internal Ingka candidates)
    - Start date is the first day of every month (consult with us about your start date)
    - Retirement age: 65 years old

    【Benefits】
    - Social insurance: welfare pension, health insurance, and unemployment insurance
    - Transportation expense (up to 2,500 yen/day)
    Parking spaces available for car commutation
    -Paid vacation (available after 6 months of employment, up to 20 days maximum)
    Our total yearly paid time off totals 127 days per year.

    In addition, we also provide congratulatory or condolence leave, maternity leave, nursing care leave, childcare leave, paternity leave, childcare leave for partners, personal injury leave, nursing leave, volunteer leave, family care leave. No matter what life stage you are at, we have the leave to support you!

    - Employee discount system
    - Employee cafeteria
    - Christmas gift
    - Great value life insurance, long-term medical care insurance plans (opt-in)
    - Retirement allowance system (corporate defined contribution pension plan: 3 years or more of service)
    - Employee smoking area
    - Extensive learning opportunities such as Linkedin learning subscriptions
    https://www.ikea.com/jp/ja/this-is-ikea/work-with-us/benefits-pub8c6da021

    【OPEN IKEA internal recruitment system】
    At IKEA we want you to take your career in the direction of your passions. When we recruit for an opening, the position is available to apply to by all IKEA employees. This includes domestic and international opportunities.

    Where will your career take you? To the IKEA stores? A different country? Up and up in your current department? It is up to you!

    【Working at IKEA】
    Everyone has a home at IKEA. Our way of working values work, family, and individuality.
    To get a better image of our culture, watch the following 9 interviews with some of our coworkers.
    https://youtu.be/A6MBRKNRlGw

    "At IKEA, we believe everyone has the right to be treated fairly and be given equal opportunities"
    Diversity is a key to success; diversity comes in all shapes and sizes. Being ourselves, and contributing with our uniqueness, makes us all grow.

    At Ingka Group, we welcome all dimensions of diversity. A diverse and inclusive workplace is good for our co-workers, for our customers and our business.

    We strive to have a diverse and inclusive work environment where co-workers feel valued for their uniqueness, recognized for their diverse talents, and where they can be themselves.

    IKEA Japan would like to explore together. If you have a passion for this position, please don’t hesitate to apply!

    Let’s get closer to our vision of “creating a better everyday life for the many people” together!
    https://www.ikea.com/jp/ja/this-is-ikea/work-with-us/diversity-and-inclusion-pub86a2cb59

    Apply now!

    【How to apply】
    Think this might be the job for you? Please apply today using the register button on this page!
    Please attach your resume and cover letter. Application documents must be submitted in English. If available, you are also welcome to include Japanese versions of your documents in addition to the required English versions.

    【Selection Process】
    After an initial application screening, candidates will proceed through three interviews, followed by a reference check. A final decision will then be made.
    Please note that the hiring process may vary depending on the candidate’s profile and circumstances.

    We look forward to hearing from you!

    If you are in need of support to apply, or to participate in an interview due to a disability, please contact us at anytime at the following email: 029.recruiters.jp@ikea.com

    Questions and support? Let's connect!

    IKEA Japan Recruitment Team: 029.recruiters.jp@ikea.com
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