Jobb-id: REF5754T

Datum inlagd: 09/01/2025

Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.

As a key member of the Country Management and Commercial Team, the Country Marketing & Public Relations Manager uses the IKEA business priorities, knowledge of the range, online and offline consumer trends, national market, competition and customers’ living situations to drive and develop marketing solutions now and in the future for IKEA Thailand and in all external media.

• Ensure the development and successful implementation of advertising campaigns as per the commercial calendar and any other locally relevant opportunities. Final approver for all country media plans and marketing communication work.
• Responsible for the development of the IKEA loyalty programmes in the country (IKEA FAMILY / småles) and member communications calendar/brief to attract, activate and retain members.
• Responsible for brand positioning and customers insight from brand capital, Life at home and reports including surveys/research, mailing services, etc.
• Lead, review and approve collaboration initiatives to include sponsorship, partnership, and promotions.
• Co-ordinate all market intelligence research on country level and work closely with the Local Marketing and Communications Managers to maximise opportunities at the PMA level.
• Manage yearly budget and collaborate with agencies and stakeholders.

• Highly self-motivated with a passion for marketing to drive results with consistent messaging.
• Deep knowledge and experience in marketing and branding, conceptualising campaigns, media landscapes in Thailand, possess logical abilities, and copy-writing skills.
• Deep knowledge and experience in loyalty marketing, analysis, and programme needs to attract and to better members’ experience.
• Deep knowledge of trends, proven solutions, translating global into local market relevant solutions that influence home furnishing and retailing.
• Experience in managing a team and possess knowledge of leadership capabilities.
• Knowledge of IKEA concept, brand objectives, values and vision, tone of voice.
• Possess analytical skills and strategic thinking to develop marketing plans, set budgets and follow-up on goals with agility as needed.

Please apply by 09 February 2025.