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Izlaženje u susret i razumevanje kupaca

Country Insights Leader, Service Office Helsingborg

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  • Helsingborg, Skåne Län, Sweden
  • Analitika poslovanja i ponašanja kupaca

Opis posla

  • Identifikacioni broj posla: 363258

  • Datum postavljanja: 02/09/2026

    • Who you are

    We are now looking for a new member for our Insights team!

    As a person you are passionate about people, business, IKEA’s purpose and continuously drive better performance. We believe you have experience of working with Insights, Market Research, Business Intelligence or equivalent as well as experience in leading and co-operating with teams from different disciplines.

    You have knowledge and/or experience of how to work with various qualitative and quantitative consumer research methods, and you hold good knowledge of customer segmentation, micro, and macro drivers for the home furnishing and retail market as well as the IKEA omnichannel reality and online customer behavior. Further, you have good knowledge of the IKEA concept, brand objectives, values and vision as well as in IKEA tools, processes and business planning process. On top of this, your knowledge of setting directions, operational goals and plans, as well as follow up on KPIs is undisputed.

    You have ability to understand and create clarity around complex situations and interdependencies as well as to develop commercially viable insights from both internal and external data as well as micro and market trends.

    Of great importance is also your social profile, the ability to create networks and communicate (all of the above) to many different people.
    Basically understanding people and being able to interpret and put their problems/challenges in a context.

    Your responsibilities

    In the role as Insights Leader, you are a key player in developing a better understanding of consumers and customers and their relations with IKEA on the Swedish Home Furnishing Market. You are responsible for driving sharp and well-informed decisions within the country organization, that are rooted in an ever-evolving understanding of customers, consumers, market, brand and business performance, to achieve business goals (short and long term).

    You will (among other things):

    •                        Contribute to effective development and implementation of sound strategies based on a robust understanding of customers, consumers, market and the IKEA Brand. 

    •                        Develop brand, business and commercially viable insights, to enable decision making for Business and Commercial Plans.

    •                        Build recommendations for the Insights Manager and other key stakeholders based on market trends, consumer and customer insights

    •                        Champion delivering a seamless, convenient and rewarding end-to-end shopping experience to maximize conversion and selling more across all channels

    You will further:

    •                        Collect and synthetize consumer, customer, brand data and internal data to contribute with recommendations and to inform decisions

    •                        Adopt and implement global tools, methodologies and solutions, and create new where necessary

    •                        Actively drive an active cooperation across all functions and units, within and outside Commercial, to secure integration, common focus and maximize impact within our markets and towards our competitors.

    In this role you will report to the Insights & Analytics Manager.

    About this work area

    There’s a big difference between doing things right and doing the right things. In our team we gather insights to make sure IKEA does the right things. We’re a diverse group of people who spend our days digging into consumer behavior and how people live their lives at home. You could say that we know the trends before they’re actually trends – and we use that knowledge to create a better everyday life for our customers.

    Questions and support? Let's connect!

    The position is fulltime and temporary, starting in December 2026 and until January 2028.

    If you have job specific questions, please contact Insights & Analytics Manager Simon Sjölander, simon.sjolander@ingka.ikea.com . If you have technical issues or questions regarding the recruitment process, please contact Johan Rosengren, johan.rosengren3@ingka.ikea.com.

    Welcome with your application !




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