Motivation

Customer-Centricity: Passionate about understanding customer needs and creating meaningful experiences that build long-term loyalty.
Data-Driven Thinking: Motivated by using customer data, insights, and analytics to influence strategy and improve performance.
Continuous Improvement: Energised to challenge existing approaches and identify opportunities to enhance customer engagement and retention.
Commercial Impact: Driven by delivering measurable business results through customer growth, retention, and increased lifetime value.
Customer Experience Excellence: Passionate about creating seamless, rewarding, and personalised customer journeys across all touchpoints.

Knowledge

Experience: Minimum 6 years of CRM, loyalty, marketing, customer analytics, or customer experience management experience.
CRM & Loyalty Strategy: Strong understanding of loyalty programmes, customer lifecycle management, retention strategies, and engagement frameworks.
Customer Data & Analytics: Advanced knowledge of segmentation, customer profiling, behavioural analysis, campaign measurement, and performance reporting.
Marketing Mix: Strong understanding of CRM, digital marketing, customer experience, and omnichannel engagement strategies.
Financials & Budgeting: Strong understanding of financial planning, budgeting, campaign investment, and ROI analysis.
Retail & Shopper Landscape: Knowledgeable in retail dynamics, shopper behaviour, loyalty drivers, and customer engagement trends.
Project & Stakeholder Management: High expertise in managing cross-functional campaigns, vendors, platform providers, and stakeholder relationships.
Technology & CRM Platforms: Knowledge of CRM systems, loyalty platforms, marketing automation tools, and customer databases.
Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills.
Qualifications: Minimum Bachelor's Degree in Marketing, Business, Analytics, Communications, Customer Experience, or related disciplines.

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