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Tecnologia e Inovação

Insights & Analytics Area Manager Growth & Marketing, Retail Insights & Analytics, Group Digital

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  • Malmö, Sweden
  • TI & Soluções Digitais
  • Full Time

Descrição da vaga

  • ID da oferta: 288106

  • Data de publicação: 17/04/2025

    • Why we will love you

    Simply because your passion for leading people goes hand in hand with the passion to create value at scale for our customers using data, insight & analytics, and with that in mind, creating an IKEA/Ingka fit for the future.

    You will lead the Growth & Marketing Insights & Analytics department, develop and drive the agenda and execution of the area within Retail Insights & Analytics. Inspire and develop its leaders and individual contributors to continuously drive value creation from data, insights and analytics, and to accelerate data-driven decision making for our Growth & Marketing retail area.

    You will work close with the leadership of the Growth & Marketing retail area and collaboratively with other leaders within Retail Insights and Analytics to define and execute the Retail Insights & Analytics strategy and roadmap.

    As a person we see that you are passionate about the possibilities of Qualitative and Quantitative Research but also Data & Analytics, combining the outside-in view with the inside-out view and its value for the business. You are also passionate about leading and coaching people.

    To succeed as a Retail Insights & Analytics Area Manager you will need:
    • Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
    • Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
    • Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
    • Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
    • Hands-on experience of programming languages, statistical methods and modern data platforms and systems
    • Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
    • Experienced in change management, project management and managing complex stakeholder environments
    • Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

    Your responsibilities

    As an Insights & Analytics Area Manager you will be responsible for the overall performance of Insights & Analytics within your area, ranging from the delivery of tactical day-to-day insights, the implementation, application and materialization of Research and Data & Analytics solutions and the definition of the Insights & Analytics strategy within the area.

    Amongst others you will:
    • Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
    • Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
    • Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
    • Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
    • Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
    • Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
    • Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

    You are reporting to the Retail Insights & Analytics Manager and the position is placed in Malmö, Amsterdam or Madrid

    About this work area

    We set the agenda to keep IKEA leading in an uncertain and fast-moving environment. We drive the development, provision and operation of our digital products and services through the use of existing and emerging new technologies and agile delivery methods to deliver at pace.

    At the same time, we provide a home to develop and extend the business, people, and technical skills needed to ensure continuous improvement and growth of our digital capability.

    Questions and support? Let's connect!

    If you have questions regarding the recruitment process, please get in touch with Annette Björkquist-Åhstedt at annette.bjorkquist-ahstedt@ikea.com or Carl-Johan Andersson at carl-johan.andersson@ingka.ikea.com.
    Please submit your application in English, consisting of a CV and cover letter, through the recruitment system as we are unable to handle applications by e-mail.

    We look forward to getting to know you soon!




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