Highly self-motivated with a passion for social media communication and SEM/SEO to drive results with consistent messaging.
Continually looking for ways to improve the business & people together.
Strong commercial appetite that inspires others to act in the same way.
Highly collaborative with a strong sense of ‘togetherness’ to achieve the goal.
Inspirational in how you communicate and engage others in your plans.
Deep knowledge of trends, proven solutions, translating global into local market relevant/regional solutions that influence home furnishing and retailing.
Deep knowledge of social media platforms, understanding of media technicalities, knowledge of country social media trends including content production.
Deep knowledge of search engine marketing and optimisation, understanding of technicalities, and insights to online traffic generation.
Expert Knowledge of operational plans and goals as well follow up on KPI’s.
Knowledge of job related software and social media platforms.
Knowledge of relevant artificial intelligence (AI) platforms.
Knowledge of organisation strategies, priorities and business plan process.
Knowledge of IKEA concept, brand objectives, values and vision, tone of voice.
Knowledge of leadership capabilities.
Expert about customers' living situations as well as their needs and frustrations in their everyday life at home in order to translate that into strong messaging.
Budgetary experience – evaluate, monitor, follow-up and adjust as needed
Ability to work in fast moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
Possess a creative mindset and ability to challenge common ways of thinking.
Flair for social media content production, copy writing with IKEA’s twinkle in the eye messages with good eye for creatives and layouts
Driven by generating efficiencies, customer insights, trends and media effectiveness, in line with agreed metrics, KPIs and ROIs
Ability to understand the complexity of IKEA business and the role of commerciality as an integrated part of the business.
Good leadership capabilities including ability to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice.
Strong ability to communicate and share creative ideas, concepts and solutions and combine commercial, aesthetics and practical skills.
Ability to follow up and measure performance of output and capture learnings to improve and moving forward.
Has the customers’ interest at heart, be service minded and have a great sense of urgency.
Create a trustful and creative environment.

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