Technologia i innowacje
Online Merchandising Specialist
Shanghai, China
IT & Digital Solutions
Pełny etat
Opis stanowiska pracy
Identyfikator oferty: 20857CN
Data publikacji: 12/12/2024
WHO YOU ARETo support all visitors to the online channels by offering the best browsing and shopping experience throughout the IKEA range.
To actively contribute to attract and convert more consumers to customers and encourage existing customers to shop more frequently and in larger volumes by leveraging the home furnishing competence and digital skills of IKEA.
*We have preferred candidate*
YOUR RESPONSIBILITIES
• Act as a member of the Digital Channels team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
• Responsible for planning and optimizing the layout of product listing pages and across different digital media, to show the width and depth the IKEA range to support the seasonality and commercial priorities while simplifying the buying process
• Contribute to conversion optimization by sharing recommendations with the Online Range team, for example add-on sales and cross-selling
• Contribute to the customer experience and customer journey through working closely with Range Specialist, Content editor and the HF&RD (Home Furnishing & Retail Design) function
• Contribute insight and ideas to the briefing of the content process supporting the digital customer experience
• Apply knowledge of the living situation of the consumers and the changes in shopping behavior which could impact the range presentation
• Continuously monitor the market and competitors, identifying new range presentation techniques and features in order to translate them into commercially viable implementations
• Contribute knowledge of the IKEA range and market relevancy to the content process supporting the digital customer experience
• Measure and follow up the performance of online merchandising by analyzing customer behavior
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example HF&RD, Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
TOGETHER AS A TEAM
The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.