求人ID: 19957CN

掲載日: 14/05/2024

你需要拥有什么

Expert knowledge of (High professional level; can share and teach others):
Project Management – Knowledge of how to initiate, plan, execute, control and close a project.
Marketing operation - Knowledge of how to integrate Marketing & Communication Strategy with the commercial agenda, how to translate it to high level actions and how to harness marketing technology and marketing automation to achieve marketing objectives.
Functional marketing delivery in one or more of the following areas:
o Branding – expert knowledge of creating a unique image for INGKA Centres in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers.
o Customer Loyalty Management – expert knowledge of how to manage customers' lifecycle and perform structured and effective actions to manage, select, relate and impact customers' buying behaviour.
o Integrated insights - Knowledge of methods and tools to gather relevant data-sets, how to process and derive actionable insights from it and how to interpret it for strategic frameworks, tactical planning and business decision-making purposes.
o Cross-channel data analytics & insights - Knowledge of how to profile, model, analyse and report on all data, cross-channel, to gain insights for business purposes and decision making.
o B2B Marketing - Knowledge about how to develop a tactical approach for communication, advertisement and creation of consumer insights for business consumers.
o Marketing Strategic Planning & Implementation - Knowledge of how to develop an integrated multichannel Marketing & Communication Strategy and Plan that covers positioning, growth and segmentation strategies and how to implement it on organizational level.
o Media Management - Knowledge of how to plan, buy advertisement space and measure the effect of communication and branding in all online and analogue media channels directed at IKEA customers.

你的工作职责

Contributes to the development of global Marketing capabilities, including strategies, tools, and frameworks for local use and adaptation, as well as the development and execution of global and cluster-level marketing activities.

Executes on assigned tasks which contribute to strategic priorities across the Marketing function, moving from team to team as priorities evolve to deliver day-to-day Marketing activities, leveraging their experience in one more of the following areas: Marketing Brand & Strategy, B2B Marketing, Loyalty Community Marketing, Social Marketing, and Marketing Insights and Analytics.

Executes on assigned tasks and contributes Marketing expertise on cross-functional mission-based teams outside of Marketing as needed.

Supports and coordinates market studies and provides insights regarding trends that enable qualified decisions for marketing.

Supports the C&D Business Partners to find new and alternative marketing solutions to increase footfall and sales; follow up on marketing activities with C&D Business Partners to evaluate return on investments.

Applies business knowledge and leverage digital best practices to achieve Marketing goals and objectives.

Management:
Collaborates across Ingka Centres and IKEA Group to develop, implement, secure and share updated Marketing information, tools and material to/from Marketing.

Leadership:
Pro-actively seek initiatives for improving the team and secure close cooperation with Marketing across IKEA Group.
Role models the culture and values of Ingka Centres.

关于这个职能

Without us our many co-workers and customers wouldn’t have an IKEA to go to. We make sure to secure, build and maintain our physical locations - from stores to offices to factories – to meet the needs of the many people. Together we lead the way in delivering safe, compliant, sustainable, and innovative solutions for every property. And we feel a great sense of pride in seeing everything working smoothly!