Brand and Visual Identity Manager, IKEA Thailand

Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.

Your assignment

You lead the development and execution of IKEA Thailand's visual identity, ensuring that every customer-facing communication reflects our brand values and creative standards.

• Lead and safeguard visual identity execution across campaigns, channels and customer touchpoints
• Translate brand strategy into clear art direction, creative frameworks and visual guidelines
• Develop and deliver inspiring visual concepts that strengthen IKEA's brand position
• Ensure consistency and quality across all creative outputs, including digital, media, CRM and offline communications
• Review and approve visual materials to ensure alignment with IKEA brand identity, tone of voice and objectives
• Guide and manage creative agencies, designers and production partners to deliver high-quality work
• Responsible for the adaptation and implementation of IMC content for the local market
• Integrate visual identity consistently across paid, owned and earned channels
• Monitor design, retail and communication trends to continuously evolve the visual expression of the IKEA brand
• Collaborate closely with Marketing, Sales, Customer Experience and Store Communications teams to deliver integrated campaigns
• Maintain and evolve country-level brand guidelines, creative standards and governance processes

Your profile

You are a creative leader with a strong passion for branding, visual storytelling and design excellence. You know how to balance creativity with business impact and can inspire stakeholders while maintaining high standards across all customer communications.

• Strong experience in brand management, visual identity, art direction or creative leadership
• Deep understanding of brand building, graphic design, visual communication and storytelling
• Proven ability to develop and maintain consistent brand expression across multiple channels
• Strong knowledge of integrated marketing communications, including digital, CRM, media and retail environments
• Experience managing creative agencies, designers and external production partners
• Ability to translate strategic business objectives into compelling creative solutions
• Strong collaboration skills, with the ability to influence and align diverse stakeholders
• Customer-focused and motivated by creating meaningful and engaging brand experiences
• Structured and detail-oriented, with strong project management capability
• Excellent communication, presentation and creative evaluation skills
• Passion for home furnishing, design and creating a better everyday life for the many people

Please apply by 17th July 2026