Assistant Manager, Marketing Communication (Events and Partnership) at MyTOWN Shopping Centre

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

Responsible

• Integrated Campaign Planning: Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall
• Brand Governance: Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning, ensuring a consistent narrative across all platforms, channels, and customer touchpoints
• Strategic and Crisis Communications: Manages crisis communication messaging and approvals, assisting Marketing Manager on press and media relations, content publishers and influencer outreach
• Events and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations
• Reporting and Performance Analytics: Monitors campaign performance and tracking while ensuring data integrity, delivering accurate and actionable reports that support business decisions
• Tenant and Partner Management: Drives tenant participation for thematic campaigns, builds strategic partnership opportunities and community collaboration initiatives with corporations, government-related bodies and non-profit associations to strengthen brand sentiments
• Budget Management: Ensures efficient budget utilisation, ROI tracking and cost control for respective division
• Cross-functional Collaboration within the wider Marketing team and with other departments to ensure campaign operational efficiency
• Leadership and Team Management: Guides and mentors a division of marketing generalists and graphic designers, ensuring workflow optimisation while providing assistance to the Marketing Manager

Accountable

• Marketing Communications KPIs: Accountable for footfall growth, tenant value and campaign ROI
• Tenant Communication: Ensure tenants are up to date with latest information on marketing campaigns and activities
• Shopper and Customer Experience: Ensure effective execution of shopper engagement activities and experiential campaign

Contribute

• Market Intelligence: Monitor market trends, competitors, customer insights, and campaign performance; translate insights into strategy, action plans, and optimisation
• Best Practices: Share marketing best practices, customer insights, and innovative working methods across the portfolio
• IKEA Partnership: Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning

Motivation

• Creativity: Passionate about storytelling, creative innovation, and building world-class retail experiences
• Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional value
• Continuous Improvement: Energized to challenge common ways of thinking as mean to innovate and improve
• Impact: Motivated by seeing the direct impact of marketing efforts on business growth and community engagement
• Campaigns: Strong drive to develop impactful and commercially effective marketing campaigns

Knowledge

• Experience: Minimum 6 years of marketing experience
• Marketing Mix: Strong understanding of customer experience, digital and experiential marketing
• Financials and Budget: Strong understanding of financial planning, budgeting and marketing ROI analysis
• Data and Insights: Strong understanding on the relationship between shopper insights and business performance
• Retail and Shopper Landscape: Knowledgeable in retail dynamics and shopper behaviour trends
• Project Management: High expertise in campaign and project management including crisis and conflict management
• Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage
• Qualifications: Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Capabilities:

• Teamwork & Togetherness: Promotes togetherness and collaboration across departments and functions. Creates an inclusive climate where everybody feels respected and valued for their contribution. Recognises the value of people with different skills, cultures, and backgrounds. Creates the preconditions that support collaboration and co-creation. Co-creates shared ambitions and goals with team 
• Passion & Commitment: Enthusiastic and result-driven, one who has a giving-their-best attitude. Focuses on what adds value for the customers. Follows through on commitments. Adapts quickly to changing circumstances and deviations from plans. Offers relevant and creative solutions to meet customers’ needs. Uses data to monitor performance and acts based on results. 
• Common Sense & Simplicity: Having clarity and is practical. Communicates clearly and effectively. Supports direction set by leadership and ensures effective implementation. Inspires curiosity to learn and try new things. Works intentionally and consciously, being aware of the impact on others. 
• Daring to be Different: Thinks out-of-the-box. Continuously innovative, experiments and tries new ideas with courage. Delegates responsibilities, enabling others to contribute to marketing objectives and business goals. Provides people with the resources needed to accomplish tasks. Challenges existing ways of doing things. Encourages learning from mistakes as opportunities for development and improvement.  
• Integrity: Accountable and honest. Promotes a climate for giving and receiving feedback, building on strengths. Establishes trust and respect. Shows empathy (understanding and compassion) toward others. Embraces disagreement and constructive conflict to achieve better decisions. 
• Leadership by Example: Creates an atmosphere that inspires the team to deliver business results. Acts as a role model for MyTOWN values through behaviours and actions. Is open, straightforward, and reliable when working with others. Manages dilemmas and challenging situations, using MyTOWN values for guidance. Accepts responsibility for own mistakes. Makes decisions based on MyTOWN values.