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Meeting & Understanding Customers

Customer Engagement & Loyalty Leader (Parental leave cover, 1 year contract) - IKEA Korea Service Office

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  • South Korea
  • Marketing & Communication

Job Description

  • Job ID: 357339

  • Date posted: 23/07/2026

    • Who you are

    • Deep knowledge of 1:1 marketing and CRM
    • Deep knowledge of loyalty programs and concepts
    • Deep knowledge of drivers for customer engagement and customer behaviour in the Retail Market
    • Broad knowledge of digital media channels
    • Broad knowledge of Marketing Technology
    • Broad knowledge of IKEA concept, brand objectives, values and vision
    • Broad knowledge of IKEA tools, processes and cycles
    • Broad knowledge of Group strategies, priorities and business planning process
    • Good knowledge of change management methods and tools as well as stakeholder management
    • Broad knowledge of the IKEA omnichannel reality and online customer behaviours
    • Broad knowledge of operational plans and goals as well as follow up on KPIs
    • Formal qualifications in Marketing, Business intelligence or equivalent
    • 3-5 years of experience in Loyalty programs and delivering results
    • Experience from retail, preferably home furnishing sector
    • Experience in planning, driving output and measuring performance (business and people)

    Your responsibilities

    • Act as a core member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
    • Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
    • Identify and drive the strategic contribution from multiple customer groups (e.g. eCommerce, IKEA Family, IKEA Business) to deliver to business goals
    • Responsible to define local IKEA Family benefits and other loyalty programs/customer clubs (e.g. IKEA Business)
    • Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs
    • Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey
    • Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution
    • Lead matrix of store based FAMILY co-workers to maximize FAMILY impact in stores with special focus on new member recruitment and member identification
    • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
    • Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
    • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
    • Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals
    • Support all initiatives within and outside commercial included in the agreed communication plan

    Our team within IKEA

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

    Questions and support? Let's connect!

    For internals, please have a conversation with your line manager before applying. As part of the recruitment process, we will contact your line manager to request a reference. Please note that we cannot proceed with your application without a completed reference form from your line manager.

    If you have previously worked at IKEA, you must disclose this in your application. We may also contact your former IKEA organization for a reference.

    Please note that interviews will be conducted on a rolling basis, and the recruitment process may close earlier than the stated deadline if a suitable candidate is found.

    If you have questions regarding recruitment process, please contact to rosie.han@ingka.ikea.com.

    채용 시 참고사항

    당사는 「국가유공자 등 예우 및 지원에 관한 법률」 및 「장애인고용촉진 및 직업재활법」에 따라 보훈 대상자와 장애인에게 채용 전형에서 우대 혜택을 제공합니다. 관련 법령에 따른 대상자는 지원 시 해당 사항을 기재해 주시기 바랍니다.

    최종 합격하여 채용이 결정된 경우 근로관계 개시일부터 3개월의 *시용기간이 진행됩니다. 다만, 1회에 한해 3개월 이내에서 연장될 수 있습니다. (*시용기간은 수습기간을 의미)

    서류 반환 정책

    * 본 고지는 『채용절차의 공정화에 관한 법률』 제11조 제6항에 따른 것입니다.
    * 당사 채용에 응시한 구직자 중 최종합격이 되지 못한 구직자는 『채용절차의 공정화에 관한 법률』에 따라 제출한 채용서류의 반환을 청구할 수 있음을 알려 드립니다. 다만, 홈페이지 또는 전자우편으로 제출된 경우나 구직자가 당사의 요구 없이 자발적으로 제출한 경우에는 그러하지 아니하며, 천재지변이나 그 밖에 당사에게 책임 없는 사유로 채용서류가 멸실된 경우에는 반환한 것으로 봅니다.
    * 채용서류 반환 청구를 하는 구직자는 채용서류 반환청구서[채용절차의 공정화에 관한 법률 시행규칙 별지 제3호 서식]를 작성하여 당사 이메일 recruit.ikea.kr@ingka.ikea.com 로 제출하면, 제출이 확인된 날로부터 14일 이내에 지정한 주소지로 등기우편을 통하여 발송해 드립니다. 이 경우 등기우편요금은 수신자 부담으로 하게 되오니 유념하시기 바랍니다.
    * 당사는 구직자의 반환 청구에 대비하여 채용 여부가 확정된 날로부터 180일간 구직자가 제출한 채용서류 원본을 보관하게 되며, 그때까지 채용서류의 반환을 청구하지 아니할 경우에는 『개인정보 보호법』에 따라 지체 없이 채용서류 일체를 파기할 예정입니다.
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