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Meeting & Understanding Customers

HFB Specialist (HFA)

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  • Shanghai, China
  • Sales & Commercial

Job Description

  • Job ID: 23005CN

  • Date posted: 06/08/2026

    • WHAT YOU'LL NEED TO HAVE

    To support the HFA team in turning commercial priorities into coordinated outputs, sales competence development and performance follow-up, contributing to customer value and strong commercial execution across all touchpoints.
    Broad knowledge of the IKEA concept, brand, values and vision, and how to translate them into relevant customer and commercial actions within the assigned scope.

    • Broad knowledge of IKEA tools, processes and business cycles, and how to use them to support planning, execution and performance follow-up.

    • Good knowledge of sales support, commercial activities, omni-channel customer interactions and the basics of the commercial engine, including range, pricing and sales steering.

    • Good knowledge of customer behaviour, local market development, competition and Home Furnishing trends relevant to the assigned area.

    • Good knowledge of how to strengthen customer value and conversion across physical and digital touchpoints.

    • Good knowledge of data, performance follow-up and agreed business indicators within the assigned scope.

    • Good knowledge of stakeholder cooperation, competence support and ways of working across the sales matrix.

    Motivated by the IKEA vision, values and the uniqueness of the IKEA offer, and by creating a better everyday life for the many people.

    • Motivated by increasing customer value through relevant, affordable and commercially strong interactions and outputs across touchpoints.

    • Energized by contributing to business growth and team success through collaboration, accountability and a proactive mindset.

    • Passionate about understanding customer needs, local market development and Home Furnishing trends, and turning them into practical improvements.

    • Motivated by finding better ways of working through co-creation, continuous improvement and knowledge sharing.

    • Inspired by supporting others to succeed and by contributing to an open, collaborative and values-led culture.

    YOUR RESPONSIBILITIES

    Act as an active member of the HFA team and contribute to agreed commercial priorities and outputs to support common business goals.

    • Support the manager and HFB Leaders in turning category and HFB priorities into relevant actions across touchpoints, including commercial activation, sales support, competence development and follow-up.

    • Contribute to omni-channel execution by supporting integrated outputs that strengthen customer value, conversion and business performance across physical and digital touchpoints.

    • Collect, structure and share data, insights, feedback and local best practices to support performance follow-up, continuous improvement and more effective ways of working.

    • Cooperate closely with key stakeholders across functions (e.g. Commercial, Digital, Sustainability, Range & Supply) to secure alignment and smooth execution within the agreed scope.

    • Support competence development across the sales matrix by coaching on sales interaction, clarifying ways of working and contributing to an open, collaborative and values-led climate.

    ABOUT THIS WORK AREA

    We are the ones meeting our customers – in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept – a concept that helps millions of customers create a better everyday life!








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