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Meeting & Understanding Customers

PR Manager

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  • Tianjin, China
  • Marketing & Communication

Job Description

  • Job ID: 22893CN

  • Date posted: 07/06/2026

    • WHO YOU ARE

    1 Brand & Member Engagement
    - Experience designing CRM or membership campaigns
    - Familiar with private domain traffic (社群 / 小程序 / CRM tools)
    2 Social & Content Creativity
    - Strong portfolio of viral or high-engagement campaigns
    - Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
    - Ability to translate brand tone into localized content
    3 PR & Media Relations
    - Existing media/KOL/KOC network
    - Experience managing: Press releases/Media partnerships/ Influencer campaigns
    4 Event Execution
    - Delivered offline activations / store events / pop-ups
    - Strong vendor management skills
    5 Commercial Mindset
    - Links campaigns to traffic, conversion, and sales
    - Experience working with store ops / sales teams
    6 Reputation Management
    - Crisis handling experience， social listening + public sentiment management

    A DAY IN YOUR LIFE WITH US

    '- Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact.
    - Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings.
    - Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth.
    - Develop and manage budgets to ensure efficient resource use and maximize return on investment.
    - Drive and enhance the team’s expertise and capabilities, promoting overall growth and development.

    TOGETHER AS A TEAM

    We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
    At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.








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