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Meeting & Understanding Customers

Local Marketing Specialist(IKEA Family)

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  • Kunming, Yunnan, China
  • Marketing & Communication

Job Description

  • Job ID: 23338CN

  • Date posted: 07/10/2026

    • WHO YOU ARE

    • Analytical, strategic, and creative thinking skills (able to think ‘out of the box’) .
    • Ability to create and express communication insights which are clear, focused and easily usable.
    • Project management skills.
    • Presentation, communication and influencing skills.
    • Networking and relationship skills.
    • Collaborative relationship. Action oriented. Drive for results.
    • Experience in commercial marketing role.
    • Experience of creating and implementing fact-based strategic plans, setting budgets, and following up goals based on local market information.
    • Experience of working in a customer-focused service/retail industry.
    • Experience of retail marketing management and customer loyalty clubs.
    • Experience in effective and efficient use and measurement of Loyalty and Brand KPIs.
    • Ability to communicate confidently and clearly in English.
    • Self-reliant with a proven ability to work as part of a team as well as independently.
    • Proven experience in managing and developing people.
    • Ability to influence a management team and a matrix organization.
    • Proven ability of having made a difference in positively influencing the business result.

    YOUR RESPONSIBILITIES

    • Implement a comprehensive store marketing plan aligned with country strategy, commercial priorities, and market insights, ensuring it supports the store's business goals and customer experience.
    • Collaborate with store and customer teams to plan and execute activities that drive visitation, revisitation, and customer conversion, with a focus on IKEA Family initiatives and partnerships to increase household penetration and loyalty.
    • Analyze customer feedback, IKEA Family data, and store performance to identify business opportunities within the PMA. Use these insights to amplify IKEA’s local impact in collaboration with SO Marketing, ensuring cost-effective execution.
    • Work closely with SO Marketing, Communications, and Customer Engagement teams to create local relevant content that enhances the in-store experience and supports long-term customer relationships.
    • Proactively participate in SO marketing forums to address opportunities for scalable initiatives based on market insights. Undertake additional tasks and global/local projects to drive IKEA’s retail operations forward.

    TOGETHER AS A TEAM

    We deliver sustainable, extraordinary growth by creating a new, unique, inspiring, and convenient meetings with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.








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