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Meeting & Understanding Customers

Deputy Sales Manager

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  • Hyderabad, Telangana, India
  • Sales & Commercial
  • Full time

Job Description

  • Job ID: 269648

  • Date posted: 30/03/2026

    • Who you are

    As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people.

    Who You are

    You should possess a business-minded and result-driven with a customer focus with an experience of leading and developing people with good results in a fast-paced environment.

    You should have prior experience of working in a customer-oriented (service or retail) industry. Proven record of consistently meeting agreed budgets and goals and working on plans over several years. Experience of leading and managing a team preferably gained in customer-oriented service or retail environment is expected.

    You should be passionate about selling and getting the best for the customer, developing people and talent and interested in people’s everyday life at home and home furnishing.

    You should have experience of setting and implementing action plans, budgets and following up goals. You should have the ability to understand profit and loss and how to affect its result through departmental actions. You should have the capability to lead business through people by demonstrating strong leadership capabilities. Ability to make things happen by

    Previous experience of taking commercial decisions based on local market information and ability to manage a variety of activities in parallel is preferred. You should have the ability to engage a receiver by creating a passion for your plans.

    You should have experience and the ability to confront and manage poor performance and a proven ability to understand cause and effect of decisions.

    Your responsibilities

    You will lead and inspire your team to optimise the shopping experience to secure satisfied customers and increased sales and profitability in your store. You will achieve this by using your knowledge of the IKEA product range, the local market, competition and customers.

    Your leadership is based on performing and delivering while learning and developing in the business. You use the IKEA tools and expertise of your team and your colleagues to support you.

    In your strategies and actions, you always consider and steer the business in a multichannel retail environment, particularly the IKEA store and IKEA website.

    You actively work towards fulfilling the four tasks of the IKEA store:

    • to act as a highly efficient, and staffed, sales mechanism

    • to show home furnishing solutions full of inspiring home furnishing ideas

    • to serve as a well-qualified home furnishing specialist

    • to provide a day out for the whole family.



    Your responsibilities will also include:



    Secure a consistent, seamless positive customer experience through all channels by ensuring that your department is always striving to fulfil the three IKEA customer motivators: "Is it worth it?", "Can I trust IKEA", "Is there something for me?

    Ensure your shopkeepers have the right number of co-workers in the right place at the right time to run their shops successfully and ensure their co-workers are ready and available to serve customers and help them buy.

    In cooperation with your manager your deliver and lead the commercial action plan for your store; taking input from the team and the matrix manager to ensure the department supports the achievement of the agreed goals for the country, maximises sales and generates sustained long-term profitability.

    Secure successful implementation of country priorities and the sharing and implementing of good solutions. Ensure your shopkeepers understand the multichannel retail environment they are working in and know how to use this in the best and most commercial way for different customers.

    Analyse the qualitative performance of your store using IKEA research tools to improve the IKEA mechanical sales system and easy buying process through all channels. Know your local market potential and work with your team and other functions to ensure your store is locally relevant throughout the different sales channels.

    Follow up your financial goals, KPIs and costs, and act on deviations. Motivate and develop team members by agreeing clear goals, expectations and conducting follow-ups.

    Secure competent and high-performing teams and leaders who inspire and empower every co-worker to recognise and understand their contribution.

    Identify and develop the many talents within the department to secure succession planning.

    Understand the IKEA social and environmental commitments and know how you can contribute to sustainability.

    Together as a team

    We are the ones meeting our customers – in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept – a concept that helps millions of customers create a better everyday life!

    WE ARE AN EQUAL OPPORTUNITY EMPLOYER:

    At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.








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