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Steering & Leadership

Country Digital Manager

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  • Haarlem, Netherlands
  • Leadership & Management

Job Description

  • Job ID: 347551

  • Date posted: 02/06/2026

    • Who you are

    We are looking for a Country Digital Manager who is energized by driving business growth and contributing to overall success through people and technology.
    In this role, you are an inspiring leader with proven experience in similar-sized organizations, where you have successfully led change initiatives and national projects. You combine strong leadership capabilities with a strategic mindset and a hands-on approach, translating digital strategies into tangible business results. With your drive, leadership, and digital expertise, you play a key role in enhancing customer value and accelerating sustainable business growth.

    Key Knowledge Areas
    - Digital Systems: Extensive knowledge of how technology impacts business and the world.
    - Strategic Planning: Expertise in setting directions, managing long-term plans, budgets, goals, and KPIs.
    - Business Growth: Ability to contribute to sustainable profitability aligned with IKEA’s purpose and financial strategy.
    - Business Cases: Proficiency in evaluating and assessing the quality of business scenarios.
    - People Processes: Ensuring high-quality execution of processes to maintain a competent and engaged workforce.
    - Global Perspective: Ability to see the big picture for IKEA and the customer.
    - Data-Driven Decisions: Using data to inform decisions and critically evaluate analyses.
    - Sustainability: Balancing environmental, social, and economic aspects in line with IKEA’s sustainability goals.

    Your responsibilities

    As a Country Digital Manager, you will be a member of the IKEA Netherlands Management Team and lead your own Country Digital team, fostering collaboration, communication, and integration between digital country activity groups and Central Group Digital.

    Your main responsibilities include:
    - Driving the digital transformation in the country to fully leverage digital capabilities.
    - Optimizing customer journeys by integrating digital components and adhering to defined processes.
    - Providing functional expertise in formulating and implementing an integrated multi-channel strategy.
    - Leading the Country Digital Unit in alignment with Central to ensure one strategy and agenda.
    - Championing new digital initiatives and ensuring high-quality, data-driven decision-making.
    - Collaborating with all relevant functions and stakeholders to secure integration and a common focus.
    - Inspiring and motivating co-workers, including your own team, to develop capabilities and talent to meet evolving digital needs.
    - Coordinating global deployments, local projects, products, and capacity.
    - Managing the budget and planning for digital activities, ensuring compliance with Central guidelines.

    About this work area

    In our team we take pride in seeing everyone around us grow and develop, and we encourage people to experiment, test, try - and sometimes fail. As long as they learn along the way! We know that everything is changing more rapidly today and that we sometimes need to lead in the unknown. So we throw ourselves out there to explore new possibilities and ways of doing things to make both our people and our business prosper.

    What you need to know

    This role includes mandatory participation in the VAPS (Value-Added Participation Share) program. VAPS requires a personal long-term financial investment as a condition of this position, in exchange for a share in the value created by the continued success of the business. Full details about the program, the financial commitment and the terms of participation will be shared during the recruitment process.




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