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Meeting & Understanding Customers

Marketing Performance Leader, IKEA SEE

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  • Bucharest, Bucuresti, Romania
  • Marketing & Communication
  • Full time

Job Description

  • Job ID: 331156

  • Date posted: 25/02/2026

    • Why we will love you

    You have:
    • Natural leadership and the ability to build trust and strong relationships across diverse teams.
    • Formal qualifications in Marketing, Business, or a related field that support your expertise.
    • Ideally, over 10 years of experience planning, measuring, and driving marketing performance - preferably in retail or home furnishing - bringing solid know-how.
    • Analytical and forecasting skills, with strong focus on using marketing resources wisely to create real value for customers and the business.
    • Experience in customer segmentation, including developing segmentation approaches and conducting follow-up analysis to drive targeted marketing actions.
    • Confidence in working with performance dashboards and translating data (e.g., Power BI insights) into clear actions that strengthen customer experience and business results.
    • A good understanding of multichannel marketing and customer behaviors across online and offline channels; experience working with media agencies is a plus.
    • Strategic thinking paired with a practical, problem-solving approach to challenges.
    • Clear and inspiring communication skills, with a commitment to living the IKEA values.
    • The ability to thrive in fast-moving environments, motivated by making a real impact.
    • Fluency in English and enthusiasm for working with global teams.

    A day in your life with us

    As our Marketing Performance Leader, you’ll lead the way in defining how we measure success and improve the impact of all our marketing efforts. Together with your teammates, you’ll ensure that our marketing plans are smart, data-driven, and fully aligned with IKEA’s mission to create value for the many people.

    Your main assignments will include:
    • Defining and owning the Marketing Performance Framework - KPIs, measurements, and reviews - to maximize effectiveness and efficiency.
    • Driving significant improvements in ROI across paid, owned, and earned media channels.
    • Leading performance analysis and sharing key insights to influence marketing strategies globally and locally.
    • Collaborating closely with Customer Engagement, Integrated Media, and Marketing Communications teams to identify growth opportunities and deliver integrated marketing plans.
    • Ensuring ongoing follow-up on marketing output, capturing learnings, and continuously improving plans and results.
    • Acting as a role model of IKEA values, promoting openness, co-creation, and a culture of learning.
    • Partnering with commercial and cross-functional teams to create a seamless multichannel marketing experience.
    • Developing and maintaining performance dashboards (e.g., Power BI) to provide transparent visibility of KPIs and enable data-driven decision-making across stakeholders.

    Apply now!

    This is a full-time, permanent position reporting to the Country (SEE) Marketing Manager.

    Candidates from the IKEA SEE region (Croatia, Serbia, Slovenia, Romania, Ukraine) can retain their current country of residence, as we operate with a decentralized Service Office structure. Please note that no mobility support is provided for this role.

    We look forward to your application, no later than March 11. Please apply with your CV (in English) via our recruitment system.

    At IKEA, we’re proud to be an equal opportunity employer. We believe diverse perspectives strengthen our team, and we encourage applications from all backgrounds, identities, and experiences. What matters most is your passion to grow, learn, and make a positive difference for the many people.

    Why working at IKEA is so much more than a job?

    We're a company that cares about the lives of our co-workers. It's important for us that you feel respected, acknowledged, and included. No matter what position we hold at IKEA, you'll have a variety of benefits:

    • Be yourself, with us - We’re big on togetherness, and even bigger on being you. Your voice matters here – your ideas, your energy, your unique way of seeing the world. You’ll work in a team that supports and inspires.
    • Office or home? A bit of both - We mix working from the office with the option to work from home. While we still spend time together on-site, there's flexibility to spend part of your week working from the comfort of your home.
    • A workplace that cares - Your well-being is important to us. That’s why you’ll have access to a private health insurance plan, life insurance, and 24/7 professional support for anything from emotional challenges to legal or financial advice.
    • Let’s grow – together - At IKEA, success is shared. Our One IKEA Bonus program celebrates team results – because great things happen when we all move in the same direction.
    • Furnish your life with us - Need a new wardrobe? Sofa? Kitchen? As an IKEA co-worker, you’ll enjoy a discount on our products – so you can bring that IKEA feeling into every room of your home.
    • Your journey, your direction - Curious about new roles, new departments, even new countries? We make internal mobility a real thing – with plenty of learning opportunities and career paths to explore. You don’t have to leave IKEA to grow!
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