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Meeting & Understanding Customers

Country Home Furnishing Business Leader - Beds & Mattresses Bedroom Storage

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  • Bengaluru, India
  • Sales & Commercial

Job Description

  • Job ID: 305656

  • Date posted: 28/05/2026

    • Who you are

    You are a dynamic and results-driven leader with a passion for home furnishing and a deep understanding of commercial sales strategies. You have a strong ability to drive long-term business growth, develop innovative sales techniques, and create an engaging customer experience across multiple channels. Your leadership style inspires and motivates teams, and you thrive in a fast-paced, customer-focused environment.
    Key Qualifications:
    • Formal qualifications in Sales, Business Management, Marketing, or equivalent.
    • Minimum 10 years of experience in commercial planning, sales, or similar roles with a proven track record of delivering results.
    • Minimum 5 years of experience in leading and influencing teams.
    • Experience in retail, preferably in the home furnishing sector.
    • Strong background in planning, driving output, and measuring business performance.
    • Extensive knowledge of sales techniques, market trends, and consumer behavior.
    • Broad knowledge of IKEA’s concept, brand objectives, values, and vision.
    • Ability to take a holistic view of a global organization and identify business opportunities accordingly

    Your responsibilities

    As an HFB Leader (Bed & Mattresses Bedroom Storage), you will be the "CEO" of the Home Furnishing Business Area (HFB), responsible for defining and driving the sales strategy to maximize growth and profitability. Your key responsibilities will include:
    • Business Growth & Sales Strategy
    o Develop and implement commercial offers, sales techniques, and activities across all channels.
    o Steer range, dimensioning, and price ladder to align with customer needs and demands.
    o Set local pricing strategies and propose commercial activities.
    o Drive sustainability initiatives within selling through product offerings and solutions.

    • Sales Planning & Performance Management
    o Lead sales planning and forecasting for HFBs.
    o Steer sales and gross margin across channels, ensuring alignment with business objectives.
    o React proactively to sales deviations and implement corrective actions.
    • Customer & Market Focus
    o Develop local commercial solutions that meet customer needs and enhance their experience.
    o Implement solutions from Home Furnishing & Retail Design (HFRD) and Market Support.
    o Engage with key stakeholders across IKEA to integrate a multichannel approach.
    o Provide market feedback to Range & Supply to optimize the product offering.
    • Leadership & Collaboration
    o Coach and develop store co-workers to enhance selling competence.
    o Collaborate across departments including Customer, Digital, Communications, and People & Culture to maximize business impact.
    o Foster an open and sharing climate, embodying IKEA values.
    Leadership Capabilities
    • Build strong relationships.
    • Collaborate & co-create.
    • Create customer value.
    • Lead with IKEA values.
    • Inspire & clarify.
    • Unleash entrepreneurs.
    If you are passionate about home furnishing, thrive in a commercial environment, and have the leadership skills to drive growth and innovation, we invite you to apply for this exciting opportunity.

    Together as a team

    We are the ones meeting our customers – in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept – a concept that helps millions of customers create a better everyday life!

    We are an equal opportunity employer:

    At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.








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