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Meeting & Understanding Customers

Country Site Merchandising Leader, IKEA SEE

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  • Belgrade, Serbia
  • eCommerce

Job Description

  • Job ID: 354084

  • Date posted: 07/07/2026

    • Why we will love you

    You understand how customers meet IKEA in digital channels and how strong merchandising creates a simple, inspiring and seamless experience. You are motivated by turning insights into actions that improve conversion and drive commercial results, while always keeping the customer in focus.

    You bring:

    • Preferably, at least 5 years of related experience in e-commerce, digital merchandising or online sales.
    • Preferably, at least 3 years of experience leading topics, projects or initiatives in a cross-functional environment.
    • Good understanding of digital customer journeys across web, app and social commerce.
    • Experience working with commercial calendars, campaigns and product launches.
    • Strong analytical skills, with the ability to translate data into actions and improvements.
    • Experience working cross-functionally with commercial, marketing and digital teams.
    • Ability to coach and develop people while driving performance and collaboration.

    What you'll be doing day to day

    Purpose of the job
    Plan and optimise IKEA’s digital channels, including web, app and social commerce, to create a seamless and relevant customer experience. Drive conversion and commercial performance by connecting range presentation, content and commercial priorities across all digital touchpoints.

    About the assignment
    • Partner with selling, marketing, fulfilment, core services and digital stakeholders to secure strong integration, shared priorities and a seamless customer journey across digital channels, improving conversion, profitability and overall performance.
    • Design, publish and continuously strengthen range presentation, commercial layouts and onsite experience across digital customer meeting points, securing relevance and consistency for the local market, together with key stakeholders.
    • Develop, implement and execute merchandising plans across Digital CMPs, including campaigns, seasonal activities and always-on activations, ensuring timely delivery aligned with the commercial calendar to maximise omni sales potential.
    • Secure updates for range changes, localisation and onsite search optimisation in close collaboration with the content team, improving findability and customer experience based on customer behaviour and trends.
    • Track, analyse, follow up and report on performance metrics such as customer feedback, product sales, margins, search behavior, funnel-step conversion, basket analysis and related selling and using insights to continuously optimise performance.

    Apply now!

    This is a permanent, full-time (40 hours per week) position. This role is part of the Commercial function and reports to Country E-Commerce Integration Manager.

    Candidates from the IKEA SEE region (Croatia, Serbia, Slovenia, Romania, Ukraine) can retain their current country of residence, as we operate with a decentralized Service Office structure, with occasional travel across the region. Please note that no mobility support is provided for this role.

    We look forward to receiving your CV in English through our recruitment system by July 28th, 2026.

    Why working at IKEA is so much more than a job?

    We're a company that cares about the lives of our co-workers. It's important for us that you feel respected, acknowledged, and included. No matter what position we hold at IKEA, you'll have a variety of benefits:

    • Be yourself, with us - We’re big on togetherness, and even bigger on being you. Your voice matters here – your ideas, your energy, your unique way of seeing the world. You’ll work in a team that supports and inspires.
    • Office or home? A bit of both - We mix working from the office with the option to work from home. While we still spend time together on-site, there's flexibility to spend part of your week working from the comfort of your home.
    • A workplace that cares - Your well-being is important to us. That’s why you’ll have access to a private health insurance plan, life insurance, and 24/7 professional support for anything from emotional challenges to legal or financial advice.
    • Let’s grow – together - At IKEA, success is shared. Our One IKEA Bonus program celebrates team results – because great things happen when we all move in the same direction.
    • Furnish your life with us - Need a new wardrobe? Sofa? Kitchen? As an IKEA co-worker, you’ll enjoy a discount on our products – so you can bring that IKEA feeling into every room of your home.
    • Your journey, your direction - Curious about new roles, new departments, even new countries? We make internal mobility a real thing – with plenty of learning opportunities and career paths to explore. You don’t have to leave IKEA to grow!
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