| Name |
Type |
Purpose |
Personal Data Processing |
Personal Data Purpose |
Data Sharing/Purpose |
Expiration/Duration |
| _gcl_au |
cookie |
Google Adsense cookie used for targeting or remarketing. Set by Google Ads to store and track conversions. It helps measure ad campaign performance by linking ad clicks to user actions on the site |
Click ID, IP address |
Conversion tracking for Google Ads |
Google/Site performance analysis, user journey mapping |
90 days |
| ar_debug |
cookie |
Associated with Google's Attribution Reporting API, part of the Privacy Sandbox initiative. Used to enable or disable debugging for attribution reports. The use of ar_debug is being phased out as part of the broader deprecation of third-party cookies in Chrome |
Numerical flag value of "1" |
Used by Google to enable debugging of ad attribution reports |
Google |
Session |
| IDE |
cookie |
Google cookie used for remarketing, optimization, attribution and referral for programmatic display advertising |
IP address, browser info DoubleClick (now integrated into the Google Marketing Platform) Floodlight tags collect IP addresses, but they do so in compliance with modern privacy standards like GDPR. For standard ad tracking, the IP address is used to determine the user's country and is then deleted immediately, not logged or stored. |
Ad personalization via DoubleClick |
DoubleClick (Google Marketing Platform) /Ad personalization, conversion tracking, retargeting |
90 days |
| NID |
cookie |
Preference and marketing cookie used by Google to store user settings and preferences for services like Search and Ads |
IP address, browser info |
Ad personalization via DoubleClick |
DoubleClick (Google Marketing Platform) /Ad personalization, conversion tracking, retargeting |
6 months |
| receive-cookie-deprecation |
cookie |
Part of Google's Privacy Sandbox testing infrastructure. It enables developers to preview how sites behave with third-party cookies disabled or deprecated |
numerical flag value of "1" |
Facilitate the testing of Google's Privacy Sandbox initiative. The Privacy Sandbox is a set of APIs and new technologies designed to replace the functionalities of third-party cookies |
DoubleClick (Google Marketing Platform) /Ad personalization, conversion tracking, retargeting |
6 months |
| test_cookie |
cookie |
Set by DoubleClick (a Google advertising service) to verify whether a user’s browser supports cookies |
IP address, browser info DoubleClick (now integrated into the Google Marketing Platform) Floodlight tags collect IP addresses, but they do so in compliance with modern privacy standards like GDPR. For standard ad tracking, the IP address is used to determine the user's country and is then deleted immediately, not logged or stored. |
Ad personalization via DoubleClick |
DoubleClick (Google Marketing Platform) /Ad personalization, conversion tracking, retargeting |
15 minutes |
| _gcl_ls |
local storage |
Helps track conversions across pages and sessions, especially when cookies are restricted or unavailable |
Click ID, IP address |
Conversion tracking for Google Ads |
DoubleClick (Google)/Ad personalization, conversion tracking, retargeting |
No expiration (manual) |
| ad.doubleclick.net |
script |
Used to build programmatic audiences for career site visitors - for remarketing purposes |
IP address, browser info DoubleClick (now integrated into the Google Marketing Platform) Floodlight tags collect IP addresses, but they do so in compliance with modern privacy standards like GDPR. For standard ad tracking, the IP address is used to determine the user's country and is then deleted immediately, not logged or stored |
Ad personalization via DoubleClick |
DoubleClick (Google)/Ad personalization, conversion tracking, retargeting |
90 days |