Ідентифікатор вакансії: 271778

Дата публікації: 02/01/2025

Who you are
You are passionate about people, business, and IKEA's purpose, with a focus on driving performance and enhancing customer satisfaction through data-driven insights.
With 7-8 years of marketing experience, particularly in data analysis and statistical modeling, you excel at deriving actionable insights from customer behavior, trends, and transaction data. You are experienced in working with loyalty programs, CRM, and performance marketing, with hands-on skills in SQL, PowerBI, and Google Cloud Platform. A strong understanding of IKEA's concepts, strategies, and omnichannel retail operations is key. You also have excellent communication skills and the ability to build strong relationships across teams. As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by contributing to overall success and results, and especially motivated by increasing customer value and customer satisfaction by understanding IKEA’s customers based on their data.
Your responsibilities
As a Country Customer Engagement & Loyalty Analyst, you will play a key role in providing customer analytics to enhance offerings that attract, activate, retain, and engage customers, ultimately increasing lifetime value.
You will:
• Collaborating with the bigger Marketing team to meet business objectives and contribute to marketing plans.
• Conducting statistical analysis and data modeling to generate insights on customer engagement, trends, and behavior using analytical tools.
• Analyzing and optimizing local loyalty programs, benefits, and customer engagement activities.
• Supporting the Customer Engagement & Loyalty Leader in refining local CRM and loyalty strategies based on insights.
• Advising the marketing team on actions that will maximize results, particularly from a loyalty perspective.
• Collaborating with internal teams (Commercial, IKEA store units, RCMP) to align efforts with business goals.
• Presenting findings and documenting results of campaigns, marketing communications, and events.
• Working with the central CRM Hub to derive local insights and improve customer engagement strategies.
• Supporting the Marketing Performance Leader with analysis and identifying areas for improvement.
• Contributing to integrated omnichannel execution to achieve business goals.
• Fostering an open, collaborative culture aligned with IKEA values.

Qualifications:
• 7-8 years of marketing experience with a focus on data analysis and statistical modeling.
• Experience with loyalty programs, CRM, and performance marketing.
• Proficiency in SQL, PowerBI, Google Cloud Platform.
• Strong understanding of IKEA concepts, omnichannel retail, and customer behavior.
• Fluency in Korean and English is required.

In this role you will report to the Country Customer Engagement & Loyalty Leader.
About this work area
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
Apply now!
If you have job specific questions please contact Hojun Choi at HOJUN.CHOI@INGKA.IKEA.COM
This role is not supported with mobility/LTA package.