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Marketing Performance Leader

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  • Espoo, Finland
  • Маркетинг та Комунікація
  • ПОВНА ЗАЙНЯТІСТЬ

Опис вакансії

  • Ідентифікатор вакансії: 284554

  • Дата публікації: 27/03/2025

    • Who you are
    Are you passionate about driving brand and business growth through understanding and enhancing marketing performance? As a key member of our Marketing team, you will lead performance analysis across marketing activations to identify growth opportunities. If you thrive in the intersection of data and people and are motivated by IKEA’s brand, culture, and values, this role could be for you!

    We believe you have minimum 5-8 years of experience in measuring and developing marketing performance across brand and tactical layers. In addition, you have experience in defining marketing KPIs aligned with strategic objectives. You have deep knowledge of data analysis, techniques for measuring efficiency and effectiveness, as well as of marketing trends and performance metrics. Moreover, you have broad knowledge of marketing technology and the totality of our omnichannel IKEA business.

    Your strong leadership capabilities enable you to manage stakeholders and agendas and lead change, communicating in an inspirational way with the IKEA tone of voice. You challenge existing ways of working, through taking a holistic view of a global organisation and identifying business opportunities. Your strong knowledge of marketing strategies will be useful as you lead and coordinate the Marketing plan and review processes. In a nutshell, you apply an analytical mindset to identify trends and solve complex problems effectively.
    You communicate effectively in English, both spoken & written. Finnish language skills are considered an advantage.
    Your responsibilities
    In the role as Country Marketing Performance Leader, you are responsible for leading the Marketing Performance framework, defining the KPIs & measurement, optimising the ROI and influencing the business to act on recommendations.


    You will:

    ✔ Be responsible for developing the Marketing Performance Framework (including KPIs and measurements)
    ✔ Be responsible for driving a significant improvement of the ROI of Marketing activities
    ✔ Identify recommendations and influence key stakeholders to ensure that goals are consistently met
    ✔ Lead the overall performance analysis of IKEA’s marketing
    ✔ Collaborate in the execution of global marketing activity evaluations, sharing key findings with stakeholders to improve the quality of global content and media development
    ✔ Contribute with identifying growth opportunities to support Customer Engagement & Loyalty Leader, Integrated Media Leader and Marketing Communications Manager to meet common goals
    ✔ Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI
    ✔ Cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximized impact
    ✔ Be an active player in driving an open and sharing climate, be a role model of the IKEA values.


    In this role you will report to the Country Marketing Manager. This role is permanent and main working locations is in IKEA Service office, Espoo.
    Together as a team
    We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meetings with the customers. We deliver an omnichannel experience that adds value to the many people and inspires a home furnishing movement.
    Apply now!
    If this sounds like the perfect opportunity for you, we are looking forward to get to know you!
    Please submit your application with your CV and cover letter via our job portal no later than Thu April 17th.

    If you have job specific questions, please contact Country Marketing Manager Janina Pihlaja. You can reach her by phone on 2nd of April 11-11:30 or 7th of April 10-10:30 (+358 40 535 5939).
    IKEA, more than a job ✨
    World needs more people like you. So do we. Come to work with us just as you are.

    Working at IKEA is more than just a job – with us you are part of an equal and diverse working community. A sense of belonging is important to our employees, and team spirit is at the heart of what we do. IKEA offers a variety of career paths and opportunities to develop yourself in roles that are right for you. We give you the opportunity to bring your ideas to the table to help us develop our work, and to create new IKEA success!

    We value all our employees equally and our pay is in line with the collective agreement for the retail sector. Your salary level will depend on your job role, your previous work experience and any relevant qualifications.

    In addition to your salary, you will also enjoy a wide range of comprehensive staff benefits, including flexible Smartum saldo, staff discounts on our products, healthy and delicious breakfast and lunch menus at very low prices in our staff restaurants, One IKEA Bonus, and much more!
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