Motivation

• Understand what the IKEA Brand stands for, and how the IKEA values are a reflection of my own values.

• Be passionate about doing the best for customers in order to grow the long-term profitability of the IKEA business.

• Leading business and people together.

• Strategic, tactical and operational thinking.

• An interest in home furnishing and the ability to identify with the value of IKEA products.

Knowledge:

• Strong knowledge of E-Commerce and web merchandising methods.

• Steering knowledge of online marketing tools and an ability to follow up and analyse online sales (source codes, campaign codes, basket analysis, aov, etc.) and their reporting formats.

• Sound knowledge of IKEA business plans and strategies, collaborate to develop & contribute to these.

• IKEA retailing methods, concept and IKEA.com experience.

• Computer skills and high proficiency in Microsoft Office applications.

• Strong knowledge of the competitor landscape, information and market trends.

• Ability to analyse business & web performance, financial awareness and think of terms of profit, loss and added value. •

Insight & knowledge of the IKEA product range and sales steering methods (4 Aces and 1 King, etc.).

• Good English, spoken and written.

• IKEA Brand, culture and values & IKEA brand Identity

Capabilities:

• Commercially driven and capable of presenting web sales and service performance data with commercial expertise to Country Management Level.

• Able to convert sales and marketing ideas into action plans for the market and align with commercial team partners of these plans.

• Steer & develop a team of web merchandisers & editors in high level commercial execution of online solutions.

• Drive collaboration forums with functional partners with a view to providing customers with a seamless view of commercial calendar and everyday commerce events.

• Develop and drive commercial opportunities for the online sales channel.

• Provide input/feedback to the market business plan for your online channel in the market.

• Excellent written & verbal collaboration, communication and negotiation skills.

• Capable of processing and prioritising information from different streams and structuring this input into actionable tasks, accurately and aligned across the functions.

• Highly customer centric thinking and ability to map and develop the customer shopping experience online from the customer perspective.

• Capable of conducting and presenting analysis on a detailed level & suggestion commercial development actions.

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