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Online Content Specialist (Content Creation/Production for PDP3.0/CCM 2.0 Project/2 Years Assignment)

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  • Shanghai, Shanghai, China
  • Commerciale e Vendite
  • Full time

Descizione del ruolo

  • ID dell'offerta: 22161CN

  • Data della pubblicazione: 08/01/2026

    • WHAT YOU'LL NEED TO HAVE

    To execute high quality and relevant content on IKEA digital channels in order to improve search engine relevance, strengthening the IKEA brand, as well as increasing online visits, engagement and conversions.

    Broad knowledge of Marketing Communication in Retail:
    • Broad knowledge of the Marketing creative & production process
    • Broad knowledge of Life at Home and Home Furnishing
    • Deep knowledge of dynamic content creation
    • Good knowledge of evaluating creative communication
    • Broad knowledge of marketing technology
    • Broad knowledge of media channels
    • Good knowledge of the IKEA multichannel reality and online customer behaviors
    • Good knowledge of IKEA Concept, IKEA Brand Identity and IKEA Culture & Values

    • Ability to understand the role of Commercial as an integrated part of the IKEA business
    • Strong creative writing and editing skills
    • Strong digital content creation skills
    • Ability to deliver within scope of tasks and perform with quality and speed
    • Ability to follow up on work done and capture learnings to improve

    YOUR RESPONSIBILITIES

    • Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
    • Manage content localization process: adjust global material for local adaptation in order to secure local relevance
    • Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
    • Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
    • Work closely on a daily basis with range, merchandising, and digital performance functions to secure cross-functional alignment in the wider E-commerce team
    • Coordinate and execute local A/B testing acting in line with guidelines
    • Manage digital assets and publish locally relevant content on IKEA digital channels
    • Responsible for reviewing content assets, identify improvements, create images & films and publish in digital channels
    • Continuously work with and organize digital content assets based on received plans
    • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
    • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

    ABOUT THIS WORK AREA

    We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.








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