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Content Specialist

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  • Bangalore, India
  • Marketing & Comunicazione
  • Full time

Descizione del ruolo

  • ID dell'offerta: 272166

  • Data della pubblicazione: 27/02/2025

    • A day in your life with us
    As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people.
    For this role we believe formal qualifications in Marketing or equivalent with minimum 5 years of experience in Digital and Social Media Marketing, content creation and copy writing or similar experience in driving output within set scope and following up results.
    • Broad knowledge of the Marketing creative and production process
    • Broad knowledge of Life at Home and Home Furnishing
    • Deep knowledge concerning the relation between content writing and creative development
    • Deep knowledge of dynamic content creation
    • Deep knowledge of graphic copy writing
    • Motivated by increasing customer value, and thinking customer first
    • Energized by contributing to overall success and results through collaboration
    • Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
    • Strong creative writing and editing skills
    • Strong digital content creation skills
    Your responsibilities
    To execute high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase on line visits, engagement and conversions.
    • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
    • Manage the process of creating Marketing content for owned + paid digital channels, ensuring that communication meets the brief and is consistent with tone of voice and brand identity
    • Plan and execute the content strategy across multiple platforms along with the creative agency
    • Responsible to review content ideas, manage content calendars and publish content across owned + paid digital channels
    • Collaborate with the local marketing and customer engagement teams to develop local content solutions for the common online and CRM customer offerings
    • Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan
    • Measure performance of content (with performance leader) to optimize and improve KPIs
    • Actively cooperate with all key stakeholders within commercial and beyond to secure
    integration, common focus and maximize impact
    • Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
    • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
    • Support all initiatives within and outside commercial included in the agreed communication plan
    Together as a team
    We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
    We are an equal opportunity employer:
    At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.




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