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Marketing Specialist

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Tétouan, Morocco Marketing és kommunikáció Teljes munkaidő
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Munkakör leírás

Állás azonosítója: REF491H

Publikálás dátuma: 19/03/2024

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and Morocco.

Our keywords are Home, People, Happiness, Development, Leadership, Inclusion & Diversity, All with Passion!

Join us to bridge your dreams and unique ideas within an organization that believes in People !


· Identify and drive the positioning opportunities by brand position and competitive position and Life at home and home furnishing interest.

· Identify and drive the visitation opportunities.

· Lead the work in securing good relations with the media in your country, especially with the newspapers and magazines that are focused on home furnishings.

· Develop and maintain a crisis plan so that your country is well prepared to handle any type of crisis (injury to customers, injury to co-workers, damage to buildings or equipment, products that are faulty and might cause harm to customers, incidents where a product has caused harm to customers, etc.).

· Engage the management team, and colleagues in seeking new business opportunities through fact-based consumer/customer insights (i.e. business plan process).

· Develop the local marketing plan and lead its implementation by setting and achieving the positioning and visitation goals within existing business and financial frames

· Be in charge of the overall marketing communication in order to touch “the many people’s” hearts and minds. This shall occur by securing:

o Inspiration and creativity in all our marketing communication solutions

o Alignment with the IKEA Concept and IKEA Brand guidelines

o Efficient and effective use of media

· Be in control of the marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments.

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