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Marketing Intern (3-Month Contract) at IPC Shopping Centre

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Petaling Jaya, Malaysia Marketing és kommunikáció Gyakornokság
Terület felfedezése

Munkakör leírás

Állás azonosítója: REF4918U

Publikálás dátuma: 19/02/2024

Company description

Company Description

GREAT place for shopping, leisure and meetings for my family and friends; with a GOOD MIX of retail offering that making every wishes AFFORDABLE.

Located at the heart of the upmarket and affluent Damansara neigbourhood, IPC Shopping Centre attracts a sophisticated customer profile and adjoins IKEA Damansara, one of the most successful stores in the IKEA family that ranks in the top 10 worldwide for footfall. We are one of the first to many shopping centres under Ikano Centre’s portfolio across the Southeast Asian region.

IPC Shopping Centre is a family-friendly shopping destination that is more than just shopping. It is So Much More as there are more than just transactional experience. IPC is a place where people want to return to, over and over again. In IPC Shopping Centre, we strive to bring bright smiles and laughter to our shoppers.

About the job

This is a 3-month internship position. Supporting the Marketing Manager and PR and Digital Specialist, with key responsibilities concerning in Digital Marketing: create and maintain a favourable public image for the Shopping Centre by communicating activities, accomplishments and / or points of view; as well as to support in plan, develop, implement and manage the overall digital marketing strategy for the Shopping Centre. Loyalty and CRM: support in  operations and documentation of the implementation of loyalty programmes.


Job description
  • Work closely with the marketing team and support in mall and digital marketing campaigns.
  • Assist in managing the digital marketing strategy for CRM and loyalty programs.
  • To create and develop content / copywriting to attract and engage internal and external stakeholders.
  • Assist in creation of visual graphics and videos intended for publication on social media and offline while adhering to brands’ branding guidelines.
  • Collaborate with the marketing team in handling digital and online communications, execute online and social media campaigns as well as the production of EDM from conception, collation, content writing to result efficiency.
  • Provide support in in monitoring media coverage, competitors and industry issues.
  • Support the creation of digital media content to improve brand positioning.
  • Handle department documentation and administration work, including but not limited to loyalty program documentation.
  • Support in on-ground activities and campaign execution when necessary.
  • Manage the life cycle trigger email and mobile push notification program.

Miscellaneous:

  • Support in administrative and corporate records of the department.
  • Prepare and manage internal communication among co-workers.
  • To execute any other job responsibilities as and when required by the manager or any other persons designated by the Company which includes all Marketing, Promotions, Events and Activities.
  • Assist in identifying opportunities and potentials and recommend initiatives that will drive good traffic growth to the Shopping Centre. 
  • Support the marketing co-workers and graphic communicator to create strong digital marketing campaigns.

Qualification
  • Current enrollment in a Diploma or Degree in Marketing, Mass Communication, Business, or related field.
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Understanding of basic marketing principles and customer relationship management concepts.
  • Detail-oriented with the ability to multitask and meet deadlines.
  • Ability to work well independently as well as part of a team.
  • Passionate about creating and delivering delightful experiences for customers.
  • Good Internet & social platforms technical and functional knowledge
  • Good command in English and Bahasa Malaysia, both written and verbal.

More Information

Please apply by 31-MAR-2024

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