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Commercial Activity Leader- Service Office

Al Rai, Kuwait Vente Temps Complet
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Description de poste

Numéro de l'offre: REF430R

Date de publication: 21/12/2023

Company description

A Smile, Common Sense, Passion for home furnishing, and Leadership; that's what we need in IKEA Al-Homaizi Kuwait - a company that believes in developing business through our Co-Workers.

Our energy comes from creating a better everyday life for the many people.

We simply recruit based on Values, Competence, Potential for growth, and Diversity.

Job description

The core task of the Commercial Activity Leader is to develop sales in an efficient and effective way in all media in order to attract more customers to come more often and buy more. Do this by optimising sales priorities, commercial activities and ensuring the right forecasts for IKEA total offer. 

Job Description

  • Sales steering top range priorities for the campaign, selling the IKEA way, news and launches. This ensures an enjoyable, convenient and successful shopping and buying experience in IKEA, which leads to increased sales and sustained long-term profitability by generating more traffic to our stores, using all internal and external media. 
  • Work in collaboration with the Commercial Activity Team to lead the commercial calendar process in Country.  
  • Do this by using knowledge of IKEA range, the national market, competition, our customers, and the experience and expertise of colleagues. 
  • Support Regional Commercial Navigator in effective retail decision making by Providing accurate, relevant and user-friendly business information with the right tools and by analysing business information and identifying business opportunities by being an active partner in business development initiatives. 
  • Knowing IKEA range, global priorities, volume commitments, national market and competition, using this information to contribute to the country commercial calendar. 
  • Effectively working with, and influencing, the Country commercial team, marketing and other support functions to support the commercial calendar and store activities. 
  • Proactively working with the commercial calendar and coordinating all country commercial offers and activities including free range. Forecast and plan the activities well in advance to ensure the correct stock availability and communicate these plans to the stores. 
  • Supporting a fast implementation of planned activity changes, securing a red thread throughout the stores and external Medias, to ensure the most commercial expression at all times for IKEA customers. 
  • Understanding the potential of country commercial opportunities and acting on these, by selecting and communicating our products effectively to maximise sales and generate more visits. 
  • Selecting and using free range products to maximise commercial activities; securing the order process, from buying to delivery, and working with logistics to make sure the products are available. Support IKEA store commercial team to do the same 
  • Communicating IKEA range offer in all internal and external media; showing a clear price and quality ladder, always ensuring a strong low-price message. 
  • Supporting the stores in executing the commercial calendar, monitoring and acting on their sales results, major stock availability issues and working with logistics to following up on deviations, in order to share good solutions and improve poor performance. 
  • Working with store commercial activity leaders by giving constructive feedback and to develop their commercial skills, encouraging them to share their ideas and successes. 
  • Involved in country IKEA web presence strategy and plan that covers content, communication, tools and resources on the IKEA website, all digital platforms/devices and social media. 
  • Ensuring that all actions are aligned with IKEA objective of becoming the leader in life at home and growing with sustained profitability 




  • Interest in people’s everyday life at home and in home furnishing 
  • Experience of working in a customer-focused service industry 
  • Experience of setting and implementing long-term strategic plans, setting budgets and following up goals  
  • Ability to prioritise and organise work and make the most efficient use of time available 
  • Understand profit and loss and how to affect its result through departmental actions 
  • Ability to set expectations and provide clear direction  
  • Experience of using knowledge of customer behaviour to develop business plans 


  • Responsible for implementing, and maintaining compliance and audit programs, policies, and procedures that promote a corporate culture that fosters ethical and compliant behavior and provides the basis for ensuring adequate internal controls and compliance with all laws and regulatory requirements  
  • Problem-solving experience gained in a matrix organisation 
  • Experience of working with the selling processes. Mainly:  
  • Selling the IKEA way 
  • Sales steering 
  • Price and range management 
  • Range presentation 
  • Launches 
  • Will serve as a role model for compliant behavior 


  • Excellent oral and written communication skills 
  • Highly-analytical with strong attention to detail  
  • Interested in home furnishing, people's life at home and the IKEA product range 
  • A passion for developing people and talent 
  • Driven to exceed goals through people 
  • A passion for sales and working in a fast-paced and constantly changing retail environment 

   Experience & Education 

  • Bachelors in relevant field 
  • 6 – 7 years’ proven experience in Sales chain within the retail industry 
  • Experience of working in a fast-paced retail environment  
  • Experience and interest in retailing and/or home furnishing 
  • Experience of leading and managing a team preferably gained in retailing and/or sales 

More Information

This position is full-time and is located in Kuwait. Some travel may be required. 

Please send your CV in English and tell us why you would be a good fit for this role.