Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Digital Media, or a related field. A Master’s degree is an added advantage.
Minimum 6-7 years of working experience in Marketing, Brand Management, or Retail Marketing, with demonstrated involvement in market development, campaign management, or business growth.
Experience in a regional or multi-market marketing role is highly preferred.

Criteria:

The Local Market Manager must be based at store location Batu Kawan.
Physical presence and working in the store is essential as the role includes Duty Manager responsibilities and participation in the store shift schedule.
Compliance with IKEA uniform guidelines is required.
The role follows a formal internal meeting cadence, with performance reviews jointly conduted by the reporting manager and store management team (Store Manager and Selling Manager).
In addition to leading local marketing initiatives or market expansion, the Local Market Manager is responsible for employer branding, internal communications, and supporting the People & Planet Positive agenda to strengthen coworker engagement and awareness.

Motivation:

Genuine curiosity about consumers, local markets, emerging trends, and the forces shaping people’s lives and homes.
Passion for brand-building and a firm belief that great marketing drives both measurable business results and meaningful community impact.
Deep familiarity with local communities, regional socio-cultural dynamics, and the competitive landscape of the area.
Commitment to sustainability, responsible business, and IKEA’s vision of creating a better everyday life for the many people.
Collaborative, people-first mindset; energised by working in a fast-paced retail environment and motivated to exceed both team and personal goals.
Strong alignment with IKEA’s values: togetherness, care for people and planet, simplicity, and the courage to challenge convention.

Knowledge:

Strong foundation in core marketing disciplines: strategy, brand management, campaign planning, integrated communications, and performance measurement.
Market research methodology, consumer insight analysis, market intelligence, and situational (SWOT) analysis.
Integrated marketing communications knowledge across digital, events, and in-store channels.
Budget management, ROI-driven marketing planning, and KPI frameworks.
Retail dynamics, consumer journey mapping, and life-at-home insights.
Well-versed in local community landscape and the regional environmental scene; able to build in-depth knowledge of local market conditions and the competitive environment.
Understanding of IKEA’s store operations, brand concept, and long-term growth ambitions (an advantage).
Sustainability principles and ESG-driven marketing practices; a passionate believer in sustainability (in-depth knowledge is an added advantage).

Capabilities:

Develops SWOT analysis, defines marketing and communication actions, documents strategic plans, sets KPIs, and measures results with discipline.
Identifies market gaps and new opportunities, converting insight into clear expansion strategies and concrete marketing plans.
Exceptional written and verbal skills; able to craft compelling narratives and present insights clearly to diverse stakeholders.
Manages and influences cross-functional and external stakeholders to align regional priorities and drive coordinated action.
Comfortable working with data, market signals, and consumer insights to inform decisions, challenge assumptions, and re-prioritise as needed.
Organised, self-driven, and capable of managing multiple initiatives simultaneously in a fast-paced retail environment.
Leads people effectively, inspires and clarifies direction, finds new ways of working, and enables positive change.
Thinks ‘outside the box’, challenges conventional approaches, and adapts strategies confidently to different regional contexts.

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