Marketing Executive

Our vision “To create a better everyday life for the many people” is the reason why IKEA and our centres exists and why people choose and love to come to us. It is the driving force behind our success.
 
We believe home is the most important place in the world and by becoming “The leader in life at home” we will secure a strong brand position for IKEA and stimulate home furnishing interest on our markets. We want to be the “Preferred shopping centre destination” for retailers and business partners. For a successful future we must secure “Growth with long term profitability” and we will do this by a consistent focus within our four strategic cornerstones of Growth, People, Sustainability and Costs. 
 
Acting like a market leader in all our decision making and securing a “Market Leadership Mentality” in our organisation will drive us to reaching our vision.

Social Media Marketing:

• Developing and executing content strategies for META platform and XHS.
• Develop and produce high-quality content (images, videos, and captions) tailored for different social media platforms, ensuring consistent brand messaging and audience engagement
• Community engagement and real-time response management.
• Influencer collaboration and user-generated content campaigns.
• Performance tracking and analytics-driven content optimization.
• Running ad social media campaigns with a focus on conversion and management.

Media Buying & Advertising:

• Expertise in planning and executing media buys across digital, print, radio, TV and out-of-home platforms.
• Strong negotiation skills to secure cost-effective ad placements.
• Able to analyze audience data and select the most effective advertising channels.
• Knowledge of programmatic advertising and performance marketing strategies.

Campaign Management:

• Conceptualizing and executing mall-wide campaigns, promotions and seasonal events.
• Collaboration with tenants to create co-branded marketing initiatives.
• Data-driven campaign planning, execution and post-campaign analysis.
• Coordinating with creative teams for branding, messaging and asset creation.

Any Other Tasks:

• Develop and maintain good relationships with tenants through marketing support and collaboration to achieve centre’s objective.
• Manage internal communications between tenants, customer service and other departments for ie. but not limited to campaigns, loyalty program, IKEA family members.
• Assist in any tasks assigned by the line manager.

• Minimum Postgraduate Diploma, Bachelor Degree in Mass Communication / Marketing / Event Management / Advertising or equivalent.
• 2-3 years of working experience preferably within the same industry.
• Posses good communication skill and strong command of English.
• Strong understanding of on-ground campaign and campaign/event planning and execution.
• Proven ability to drive results through innovative advertising and promotional campaigns

We hire based on our values. Watch the video and answer the following question in your application:

Can you give examples of how you have encouraged new ideas within your team? Which ideas do you encourage and why?