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Meeting & Understanding Customers

Integrated Media Leader - 36h

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  • Zaventem, Vlaams Brabant, Belgium
  • Marketing & Communication
  • Full time

Job Description

  • Job ID: 322722

  • Date posted: 10/12/2025

    • Who you are

    You are passionate about people, business, and IKEA’s purpose, with a strong drive for continuous improvement and better performance. Energized by business growth, creating customer value, and contributing to overall success. Brings a deep understanding of business needs, the complexity of IKEA operations, and the role of Commercial as an integrated part of the organization. Skilled in independently leading campaigns and projects with speed and simplicity, supported by strong interpersonal abilities. Takes a holistic view of a global organization, identifies opportunities, and ensures continuous improvement through performance measurement, learnings, and actionable insights.

    What you bring to the role :
    • Minimum 3 years of experience in Marketing, with a proven track record of delivering results and managing paid media budgets.
    • Experience on the advertiser side or within an agency environment.
    • Strong skills in planning, executing, and measuring campaign performance.
    • Good knowledge of Paid Media and the media industry, and how to integrate Paid, Owned, and Earned media.
    • High interest in digital media and marketing technology, with the ability to adapt to a constantly changing digital landscape.
    • Ability to prioritize, manage campaigns, and follow up on KPIs and operational plans.
    • Experience in stakeholder management and building strong relationships.

    Your responsibilities

    You are responsible for executing an integrated media strategy across multiple channels to maximize marketing ROI. Also in charge of identifying target audiences and media solutions, as well as local content needs, to create effective and efficient country marketing plans
    You will:
    • Act as a member of the Marketing team and proactively contribute to marketing plan/output to deliver to the common objectives and goals
    • Be responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing
    • Be responsible for budget management of your campaigns to maximize return on investment, and you ensure that the media agency conducts the right negotiations.
    • Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio

    Together as a team

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

    Apply now!

    This role is located in Zaventem (3 days at the office are mandatory).
    QUESTIONS AND SUPPORT? LET'S CONNECT!
    Thank you for uploading your cv and motivation letter through the system.




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