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Meeting & Understanding Customers

PR Manager

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  • Wuhan, China
  • Marketing & Communication
  • Full time

Job Description

  • Job ID: 21465CN

  • Date posted: 10/05/2025

    • WHAT YOU'LL NEED TO HAVE

    '-Deep knowledge of working in the field of media relations, including crisis communications and branding.
    - Rich Knowledge of using insights to formulate country communication strategies, plans and activities to meet IKEA business and receiver needs
    - Deep knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders
    -Up-to-date knowledge of the complete media landscape (including social media), usage and measurements.
    - Understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels
    -Good understanding of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation

    YOUR RESPONSIBILITIES

    '- Enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions
    - Drive reactive, proactive and activist communication externally through media & strategic influencers relationships
    - Responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication
    - Responsible for developing and implementing process for country on-duty phone and product loans
    -Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions
    - Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world.
    -Identify and empower IKEA leaders to be inspiring communicators – train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics.
    - Develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues.
    - Be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support
    -Builds a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes
    -Be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations

    ABOUT THIS WORK AREA

    We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
    At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.








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