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Meeting & Understanding Customers

Marketing Communications Specialist, IKEA SEE

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  • Beograd, Beograd, Serbia
  • Marketing & Communication
  • Full time

Job Description

  • Job ID: 320926

  • Date posted: 09/12/2025

    • Why we will love you

    You have:
    • Background in Marketing, Communication or a similar field.
    • Minimum five years of experience in Marketing Communications.
    • Broad understanding of retail marketing, creative and production processes, marketing technology and media channels.
    • Experience in working with operational plans, setting goals and following up on KPIs.
    • Solid knowledge of change management methods and stakeholder management.
    • Strong creative writing and editing skills, with an ability to shape clear and simple communication.
    • Proven ability to deliver high-quality work with speed and focus.
    • Habit of following up on results, capturing learnings and applying improvements.
    • Curiosity for new ways of engaging audiences and bringing stories to life.
    • Experience in developing full 360° campaigns, including agency briefings and evaluation of creative assets.
    • Strong written and spoken English skills.

    What you'll be doing day to day

    About the job:
    To execute marketing communication activities by adapting global content to the local market, while ensuring consistency in messaging, tone and brand identity.

    About the assignment:
    • Act as an active member of the Marketing team, contributing to the marketing plan and overall output to support shared objectives.
    • Ensure consistency in messaging, tone of voice and brand identity across all marketing communication.
    • Adapt global content effectively for the local market.
    • Lead local campaigns and content when needed, including creative briefing, creative review and production, as well as budget, timeline, agency and follow-up management.
    • Collaborate closely with key stakeholders across commercial and beyond to secure integration, alignment and maximum impact.
    • Contribute to integrated multichannel execution that supports overall business goals.
    • Help build an open, sharing and value-led culture by role-modelling IKEA values and supporting the ongoing transformation.
    • Support initiatives within and beyond commercial that are part of the communication plan (e.g. promoting home solar).

    Apply now!

    Just so you know…

    This position is a fixed-term contract – we’re looking for someone to jump in while a team member is on maternity leave.

    Candidates from the IKEA SEE region (Croatia, Serbia, Slovenia, Romania, Ukraine) can retain their current country of residence, as we operate with a decentralized Service Office structure. Please note that no mobility support is provided for this role.

    Our job ad will be open for your application until December 23rd Please apply with your CV (in English) via our recruitment system.

    IKEA is an equal opportunity employer. We are dedicated to fostering an inclusive environment where everyone feels valued, respected, and empowered to contribute their best. We believe diverse perspectives strengthen our team, and we encourage individuals from all backgrounds, identities, and experiences to apply - even if you don't meet every qualification. What matters most to us is your passion, willingness to learn, and ability to grow with IKEA.

    Why working at IKEA is so much more than a job?

    We're a company that cares about the lives of our co-workers. It's important for us that you feel respected, acknowledged, and included. No matter what position we hold at IKEA, you'll have a variety of benefits:

    • Be yourself, with us - We’re big on togetherness, and even bigger on being you. Your voice matters here – your ideas, your energy, your unique way of seeing the world. You’ll work in a team that supports and inspires.
    • Office or home? A bit of both - We mix working from the office with the option to work from home. While we still spend time together on-site, there's flexibility to spend part of your week working from the comfort of your home.
    • A workplace that cares - Your well-being is important to us. That’s why you’ll have access to a private health insurance plan, life insurance, and 24/7 professional support for anything from emotional challenges to legal or financial advice.
    • Let’s grow – together - At IKEA, success is shared. Our One IKEA Bonus program celebrates team results – because great things happen when we all move in the same direction.
    • Furnish your life with us - Need a new wardrobe? Sofa? Kitchen? As an IKEA co-worker, you’ll enjoy a discount on our products – so you can bring that IKEA feeling into every room of your home.
    • Your journey, your direction - Curious about new roles, new departments, even new countries? We make internal mobility a real thing – with plenty of learning opportunities and career paths to explore. You don’t have to leave IKEA to grow!
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