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Meeting & Understanding Customers

Integrated Media Specialist, IKEA SEE

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  • Beograd, Beograd, Serbia
  • Marketing & Communication
  • Full time

Job Description

  • Job ID: 324386

  • Date posted: 05/01/2026

    • Why we will love you

    • You are passionate about connecting with people through media and have a strong background in Marketing or Media, with 5+ years of experience, including 3+ years in complex media activities across owned, earned, and paid channels.
    • Experience in ecommerce and/or retail, particularly home furnishing, is a plus.
    • You are a media expert with deep knowledge of Paid Media and a talent for integrating all media channels to tell a compelling story.
    • You understand the media landscape, marketing technology, and how customers interact with IKEA across all platforms.
    • You have strong knowledge of digital technologies and performance marketing
    • You are driven by IKEA values, customer-first thinking, and a desire to help the business grow by understanding people and home furnishing trends.
    • You are proactive, able to work independently, and a collaborative team player.
    • You communicate clearly and confidently in written and spoken English.

    A day in your life with us

    About the job:
    In this role, you will help create inspiring and seamless ways for customers to engage with IKEA. Your work will be central to delivering a meaningful multichannel experience that sparks a love for home furnishing and drives sustainable growth. By bringing our media strategy to life, you’ll ensure that every investment reaches the right people with the right message, maximizing impact and marketing ROI. You will play a key part in shaping how IKEA connects with customers, turning insights into actions and ideas into experiences that make a real difference.

    What you'll be doing day to day:
    • Shape and execute the multichannel integrated media strategy to boost efficiency and maximize marketing ROI.
    • Identify the most effective media solutions and audiences to make smart investments.
    • Contribute to the Marketing team’s goals by implementing, optimizing, and following up on the Integrated Media plan across all online and offline channels.
    • Support media performance analysis, including cost efficiency and reporting.
    • Collaborate closely with stakeholders to ensure alignment, focus, and maximum impact.
    • Champion IKEA values and help drive the transformation of the brand, ensuring communication initiatives are executed effectively.

    Apply now!

    This is a permanent, full-time role with a 40-hour work week.

    Candidates from the IKEA SEE region (Croatia, Serbia, Slovenia, Romania, Ukraine) can retain their current country of residence, as we operate with a decentralized Service Office structure. Please note that no mobility support is provided for this role.

    Our job ad will be open for your application until January 19th. Please apply with your CV (in English) via our recruitment system.

    IKEA is an equal opportunity employer. We are dedicated to fostering an inclusive environment where everyone feels valued, respected, and empowered to contribute their best. We believe diverse perspectives strengthen our team, and we encourage individuals from all backgrounds, identities, and experiences to apply - even if you don't meet every qualification. What matters most to us is your passion, willingness to learn, and ability to grow with IKEA.

    Why working at IKEA is so much more than a job?

    We're a company that cares about the lives of our co-workers. It's important for us that you feel respected, acknowledged, and included. No matter what position we hold at IKEA, you'll have a variety of benefits:

    • Be yourself, with us - We’re big on togetherness, and even bigger on being you. Your voice matters here – your ideas, your energy, your unique way of seeing the world. You’ll work in a team that supports and inspires.
    • Office or home? A bit of both - We mix working from the office with the option to work from home. While we still spend time together on-site, there's flexibility to spend part of your week working from the comfort of your home.
    • A workplace that cares - Your well-being is important to us. That’s why you’ll have access to a private health insurance plan, life insurance, and 24/7 professional support for anything from emotional challenges to legal or financial advice.
    • Let’s grow – together - At IKEA, success is shared. Our One IKEA Bonus program celebrates team results – because great things happen when we all move in the same direction.
    • Furnish your life with us - Need a new wardrobe? Sofa? Kitchen? As an IKEA co-worker, you’ll enjoy a discount on our products – so you can bring that IKEA feeling into every room of your home.
    • Your journey, your direction - Curious about new roles, new departments, even new countries? We make internal mobility a real thing – with plenty of learning opportunities and career paths to explore. You don’t have to leave IKEA to grow!
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