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Meeting & Understanding Customers

Loyalty Communications Specialist, IKEA Thailand

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Bangplee, Thailand Marketing & Communication Full time
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Job Description

Job ID: REF5272E

Date posted: 03/07/2024

Company description

Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.


Job description

The Loyalty Communications Specialist will be part of the Marketing team and responsible for the IKEA Family and småles loyalty programmes in Thailand.

 

  • Conceptualise and create content for IKEA Family and småles members to keep them engaged.
  • Responsible for conceptualising aligned loyalty communications content that supports external communication campaigns or collection launches, Loyalty campaigns for points/voucher redemptions, IKEA food and product offers for members across all loyalty channels including SMS/eDM/offline while keeping to IKEA brand values and the visual and copy identity guidelines.
  • Work closely within and across departments to plan loyalty communications calendar and ensure high level of execution.
  • Contribute to the accuracy of the loyalty marketing budget, expense admin and monthly reconciliation with finance, liability reports, etc.
  • Responsible for securing partnerships with other brands for the IKEA Family loyalty programme that benefits our members.
  • Feedback on the effectiveness of the country’s current CRM programme and share ideas with the Marketing team in order to support future developments.
  • Database preparation: For CRM365 - prepare adhoc marketing lists in ClickDimensions or extract out for DM and SMS.
  • Answering queries from the Customer Contact Centre and Customer Relations in case of escalation. For Legacy CRM: support in crediting points in CRM system.
  • Work closely with the data analytic teams to drive customer data analysis.
  • Support CRM and data integration projects such as loyalty program focus group, website revamp planning, UAT testing for IKEA Family e-card, dashboards, and kiosk functionalities.
  • Coordinate across functions on loyalty-related matters such as IKEA Family workshops, Omni promotion rewards, and/or food and product offers.

Qualification
  • You have at least 5 years of working experience in related field.
  • You have knowledge of photoshop / In-design / and other job-related software to facilitate execution of members’ communication collaterals.
  • You are meticulous with an eye for details, highly organised, strong multi-tasking skills to work in a fast-moving environment and excellent in meeting tight deadlines and in managing different publishing schedules.
  • You have experience working closely on IT/CRM systems.
  • You possess a good eye for creatives, image selection, layouts and also have a flair for short copy writing with IKEA’s twinkle in the eye messages.
  • You are a strong team player, have the customers’ interest at heart, and are service minded.

More Information

Please apply by 25 July 2024.

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