Job ID: R0009565

Date posted: 17/10/2024

Through creativity, IKEA marketing & Communication AB connects the heart of IKEA to the hearts and minds of the many people. We plan and produce marketing and communication that enables our retail markets to grow and to position IKEA as a purpose-led business and an expert in the life at home. 

We are in Älmhult – the heart of IKEA. Our strength is our 400+ talented co-workers: strategists, channel experts, developers, photographers, motion media producers, 3D artists, graphic designers, copywriters, interior designers, and many more competences. We are proud of our craftsmanship and ability to unleash creativity at scale. 

The core of our offer is the so-called Common content that is made available to all IKEA retailers. On top of that, we offer additional packages and on-request support to meet the varying needs of the markets. We also develop the common marketing agenda for IKEA, leading in marketing & communication topics and contributing to our business strategies. 

IKEA Marketing & Communication Strategy & Plan spearheads the IKEA marketing and communication agenda creating growth, nurturing the IKEA brand over time, and inspires even more of the many people to create a better life at home. 

We are now looking for Omnichannel Experience Leaders with experience in UX research, Search Engine Optimization and data & analytics to secure we optimize the communication we deliver based on understanding the consumer needs and omnichannel landscape. 

Job Description 

As Omnichannel Experience Leader you will:  

• Define and lead the strategic omnichannel marketing and communication agenda in cooperation with other leaders 

• Identify channel and consumer experience trends and ensure that omnichannel content development is driven by actionable insights 

• Be responsible for defining and feeding in relevant omnichannel experience input to IMC assignments and development initiatives 

• Establish new ways of working for impactful and cost-efficient management of omnichannel experience input 

• Lead or co-lead omnichannel development and testing initiatives together with internal and external stakeholders and channel/platform owners  

• Manage the roadmap and stakeholders in your leadership area 

• Act as a role model regarding IKEA Culture, values and code of conduct 
   

You are inspired by our vision to create a better everyday life for the many people and believe that Marketing & Communication will contribute to growing the IKEA business and brand. You have an interest in life at home and home furnishing and feel passionate about understanding behaviour, people, and the future as well as energy to learn and develop every day.  

You have senior experience in developing and implementing global marketing and communication initiatives for large businesses and brands. You have extensive strategic understanding of the IKEA Concept and value chain (Retail, Range and Supply).            
You lead with a visionary and inspirational approach and are skilled in communication and change management. You have a strong ability to build trust and strong working relationships across a wide diversity of people on all levels in the organization and you can conceptualize complex issues to generate buy-in and drive decisions and consensus.  

IMC is a place where you can focus on doing what you love. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter our building, we want you to feel that you can inspire billions of people all over the world.  

Our values and culture in IKEA serve as built-in compass, guiding us every day in everything we do. We become better together when we build on each other's strengths and differences. We strive to creating a work environment where we all feel safe and a sense of belonging, and are successful because we feel welcomed, respected, supported, and appreciated for who we are and for what we contribute with. 

This is a permanent role based in Älmhult, Sweden. 

Your role as Omnichannel Experience Leader is crucial for developing our business, so we believe that your presence with the team and working the majority of the time in the office is important. 

Are you ready to make a better everyday life for the many people? We want to hear from you! Note that we don’t accept applications through email. Apply no later than 1 November by registering your CV and answer below three questions: 

• What makes this role interesting for you? 

• Why do you think you have a good fit for this role? Elaborate around experience, personal skills and leadership capabilities. 

• How do you see that IKEA marketing and communication can be made better by making it more relevant for the consumers in the channels they meet us in across the world? 

If you have any questions regarding the position, please contact Pontus Sjöberg (pontus.sjoberg1@inter.ikea.com) For questions regarding the recruitment process, you are welcome to contact Christina Appelqvist (christina.appelqvist1@inter.ikea.com)