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Integrated Media Leader

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  • Espoo, Finland
  • Marketing & Communication

Job Description

  • Job ID: 362252

  • Date posted: 24/08/2026

    • Why we will love you

    At IKEA, we are on a journey to create a better everyday life for the many people. As our current Integrated Media Leader is taking on new challenges within our marketing team, we are now looking for a new Integrated Media Leader.

    As Integrated Media Leader, you will play an important role in bringing our marketing plans to life across paid, owned and earned media — helping us reach the right audiences, in the right channels, with the right message.
    You will lead the execution of multichannel integrated media strategies that maximise marketing ROI, support strong country marketing plans, and contribute to business growth through effective, efficient and locally relevant media solutions.

    We believe you are a strategic and performance-driven media professional with a strong understanding of how paid, owned and earned media work together to create impact. You are curious about people, customer behaviour and the changing media landscape, and you know how to translate insights into smart media choices.

    You have:
    Deep knowledge of paid media and how to integrate paid, owned and earned channels across the full media mix
    Strong understanding of the media industry, marketing technology, digital channels and online customer behaviours
    Ability to understand the IKEA business and how Growth & Marketing function contributes to overall goals
    Strong project leadership, stakeholder management and negotiation skills, with the ability to build trustful relationships
    A performance-driven mindset, with the ability to follow up KPIs, measure results and turn learnings into improved future planning.

    To excel in this role we believe you have minimum 5-8 years of experience in Marketing and delivering results, as well as minimum 3 years of experience managing complex paid media budgets.
    While our working language is English, we value fluency in Finnish to enable the most effective collaboration between marketing communication and media planning.

    What you'll be doing day to day

    In the role as Country Integrated Media Leader, you are responsible for developing and executing omnichannel integrated media strategy, maximising marketing ROI. You are also responsible for identifying audiences and media solutions/local content needs to provide effective and efficient country marketing plans.
    As part of the Integrated Media scope, IKEA Finland’s SEO Specialist will report to you.
    In this role you will report to the Country Marketing Manager. This role is permanent and located in Service office, Espoo.

    Your responsibilities will include:
    ✅ Develop and implement integrated media plans across paid, earned and owned channels
    ✅ Identify audiences, media solutions and local content needs for effective country marketing plans
    ✅ Brief local media agencies to ensure locally adapted and relevant marketing execution
    ✅ Manage media budgets, negotiate paid advertising terms and ensure cost transparency
    ✅ Support performance analysis, stakeholder cooperation and continuous improvement to maximise ROI and business impact.

    Apply now!

    This position is full time 37,5h/week and permanent. Starting in the role is preferably in October.
    Main work location is IKEA Service office in Espoo.

    You can apply by clicking the “Apply now” button and attach an updated CV & motivation letter with your application latest on Monday 7.9.2026 so we can get to know you better.

    Here’s a little insight into our recruitment process for this role:
    • We will be reviewing applications daily, so we encourage you to apply as soon as you are ready
    • We will start interviewing already during application period
    • We will keep you updated on the progress of your application via email, so please keep an eye on your inbox.

    The salary for the position starts at 3900 €/month and will be specified during the recruitment process based on the selected candidate’s experience, skills, and the final content of the role.

    ❓ If you have any role specific questions, you can contact the hiring manager Janina Pihlaja, janina.pihlaja@ingka.ikea.com (after 1.9.2026).


    Need adjustments?
    If you require any accommodations during the application or interview process, please contact us at recruitment.ikea.fi@ikea.com. We’re happy to help.

    IKEA, more than a job ✨

    World needs more people like you. So do we. Come to work with us just as you are.

    Working at IKEA is more than just a job – with us you are part of an equal and diverse working community. A sense of belonging is important to our employees, and team spirit is at the heart of what we do. IKEA offers a variety of career paths and opportunities to develop yourself in roles that are right for you. We give you the opportunity to bring your ideas to the table to help us develop our work, and to create new IKEA success!

    In addition to your salary, you will also enjoy a wide range of comprehensive staff benefits, including flexible Epassi saldo, staff discounts on our products, healthy and delicious breakfast and lunch menus at very low prices in our staff restaurants, One IKEA Bonus, gifts on special days and at Christmas, and much more!

    Read more about us from the link below
    IKEA Työpaikkana

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