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Meeting & Understanding Customers

IKEA Family Leader - Store

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  • Bengaluru, India
  • Marketing & Communication

Job Description

  • Job ID: 326814

  • Date posted: 14/07/2026

    • Who you are

    You are passionate about people, customers, and building long-term relationships. You believe that loyalty is created through relevance, care, and meaningful experiences. You are commercially minded, data-driven, and energized by working in a fast-paced retail environment where collaboration and creativity go hand in hand.
    You live the IKEA values in your everyday work and naturally inspire others through your enthusiasm and clear communication. You enjoy influencing stakeholders, turning insights into action, and exceeding goals—always with the customer at the heart of what you do.
    You are motivated to grow, curious to learn, and excited by the opportunity to contribute to IKEA’s long-term growth by strengthening customer loyalty through IKEA FAMILY.

    Your responsibilities

    • Attract, recruit, and activate new IKEA FAMILY members in the local market.
    • Build strong, long-term relationships with members by understanding their life at home, needs, and shopping behavior.
    • Ensure clear communication of IKEA FAMILY benefits and offers throughout the store, in close collaboration with other functions.
    • Analyse customer feedback, store performance, and membership data to continuously improve relevance and engagement.
    • Develop and implement activities, events, seminars, and offers that inspire members to visit the store more often and buy more.
    • Care for and reward IKEA FAMILY members to ensure long-term loyalty and retention.
    • Always view the store through the eyes of the customer and inspire colleagues to do the same.
    • Ensure a safe and secure environment for customers and co-workers.
    • Drive sales growth and IKEA FAMILY membership by working closely with the store commercial team and country IKEA FAMILY manager.
    • Use range knowledge and customer insights to influence and implement IKEA FAMILY offers aligned with commercial priorities.
    • Ensure strong visibility and optimal product placement of IKEA FAMILY offers throughout the store.
    • Identify local market potential and implement commercial activities that increase store traffic and membership conversion.
    • Keep up to date with members’ buying patterns and act quickly on commercial opportunities.
    • Ensure the IKEA FAMILY shop is inviting, well-maintained, and fully stocked at all times.
    • Maintain an engaging and up-to-date IKEA FAMILY online presence to drive store visits.
    • Implement national partner offers and identify relevant local partnerships to add value for members.
    • Ensure all co-workers understand the IKEA FAMILY concept and its impact on long-term growth and profitability.
    • Act as an ambassador for IKEA FAMILY and inspire colleagues to actively promote membership benefits.
    • Build strong relationships based on trust, collaboration, and open two-way feedback.
    • Take an active role within the store commercial team to maximise IKEA FAMILY opportunities.
    • Work with the country IKEA FAMILY manager to develop competence and identify a successor.
    • Marketing Projects: Strategize and implement a comprehensive store marketing plan aligned with country strategy, commercial priorities,and market insights, ensuring it supports the store's business goals and customer experience.
    • Internal communication: Direct, manage and secure high quality internal communication with in the market.

    Together as a team

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

    WE ARE AN EQUAL OPPORTUNITY EMPLOYER:

    At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.








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