Assistant Manager, Events and Partnership at MyTOWN Shopping Centre

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

Responsible

• Lead the planning and execution of all mall events and on-ground activations.
• Align the comprehensive event calendar with overall business goals, including festive, retail, and CRM campaigns.
• Drive tenant participation and actively cultivate strategic partnership opportunities.
• Serve as the key liaison for all event-related vendors and external event organizers.
• Oversee the event budget, vendor selection processes, and rigorous ROI tracking.
• Ensure the seamless execution and delivery of all on-ground live experiences.
• Collaborate seamlessly with the Brand & Content team for event amplification and storytelling.
• Manage ongoing tenant support, relationships, and stakeholder alignment.
• Lead strategic planning for footfall generation and active stakeholder management.
• Provide project leadership and execution oversight for the Senior Executive and Executive within the division

Accountable

• Fully accountable for the overall event and partnership strategy.
• Owns decision-making regarding which events matter, which to run, and which strategic partners to engage with.
• Responsible for investment prioritization, resource allocation, and planning event expenses.
• Owns the final performance outcomes, specifically footfall generation, tenant value, and event ROI.
• Accountable for setting direction, defining priorities, and establishing success metrics for the Events & Partnerships division.

Contribute

• Provide the CRM team with on-ground customer engagement data to help inform targeting and loyalty mechanics.
• Provide the Brand & Content team with event concepts, timelines, and key highlights to translate into campaign messaging.
• Share post-event performance data and audience insights to support broader marketing optimization.
• Advise on market trends, competitor activations, and experiential best practices across the portfolio.
• Support cross-functional integration by offering on-ground logistical expertise to other departments running mall-wide initiatives.

Motivation

• Experiential Impact: Passionate about building world-class retail experiences and seeing the direct impact of on-ground events on business growth.
• Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional live value and entertainment.
• Relationship Building: Motivated by cultivating meaningful partnerships with tenants, brands, and the community.
• Continuous Improvement: Energized to challenge common ways of thinking to innovate and elevate the mall's experiential offerings.
• Commercial Drive: Highly motivated to achieve strategic outcomes like footfall growth and robust event ROI.

Knowledge

• Experience: Minimum 6 years of proven marketing and event management experience.
• Experiential Marketing: Deep understanding of on-ground activations, live events, and experiential design.
• Financials and Budget: Strong understanding of financial planning, event budgeting, and marketing ROI analysis.
• Project Management: High expertise in complex project leadership, timeline management, and vendor sourcing.
• Stakeholder Management: Advanced knowledge of tenant liaison, partnership development, and negotiation tactics.
• Retail and Shopper Landscape: Thorough knowledge of retail dynamics, shopper behavior trends, and what drives footfall.
• Data and Insights: Ability to interpret data (footfall, participation, engagement) to evaluate event performance and optimize future plans.
• Crisis Management: Strong capabilities in conflict resolution and managing on-ground operational challenges.
• Language: Fluent in English and Bahasa Malaysia with strong verbal, presentation, and public speaking skills.
• Qualifications: Minimum Diploma in Marketing, Business, PR, Communications, Event Management, or related disciplines.

Capabilities:

• Leadership by Example: Creates an atmosphere that inspires the events team, acts as a role model for MyTOWN values, and takes responsibility for the division's outcomes.
• Strategic Prioritization: Highly capable of setting clear directions, defining success metrics, and deciding where to invest resources effectively.
• Teamwork & Togetherness: Promotes collaboration, especially with Brand & Content and CRM, to ensure seamless cross-functional campaign execution.
• Passion & Commitment: Enthusiastic and result-driven, following through on commitments and adapting quickly to changing on-ground circumstances.
• Problem Solving: Offers relevant, creative solutions to meet customer and tenant needs while managing dilemmas using MyTOWN values.
• Common Sense & Simplicity: Communicates clearly with vendors and partners, ensuring complex event logistics are implemented effectively.
• Daring to be Different: Thinks out-of-the-box for event concepts, continuously experimenting with new experiential ideas with courage.
• Empowerment: Effectively delegates responsibilities to the Senior Executive and Executive, providing them with the resources needed to accomplish logistical tasks.
• Integrity: Accountable and honest, establishing trust with strategic partners and tenants.
• Data-Driven Action: Uses post-event performance data to monitor success and acts on these results for future planning.