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Teknologi og innovation

Digital Channels Data Analyst (Business Analyst)

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Shanghai, China IT Fuldtid


Job-ID: 19478CN

Dato for opslag: 01/04/2024


• 3-5 years’ experience in traffic or media analysis related function and proven results in supporting digital business
• Deep understanding on media matrix and tracking methodology, including marketplace and DTC channels
• Media operation experience is a plus as a business partner rather than a pure data scientist
• Strong logic thinking and story telling skill to interpret complex data in a sharp and practical way
• Experience and proven successful influence in working with cross functional business team
• Familiar with Tmall traffic structure and out-site traffic approach such as paid search, targeting ads, programmatic ads, etc.
• Deep understanding and hands-on experience on the customer acquisition strategy.
• Solid knowledge on acquisition KPI to continuously improve the media efficiency
• Experience on the main data analysis and quality & quantity consumer study tools
• Strong stress and complexity management skill
• Fluent in English both written and verbal
• Preferred: Knowledge of IKEA brand, culture, values and way of working
• Experience with DevOps and agile development practices, in which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams


• Responsible for collecting and analyzing business data to perform industry research and derive answers and insights on business questions
• Leverage data assets by data collection and processing, to provide day-to-day meaningful and actionable strategic and operational insights
• Be responsible for the operation dashboard management including traffic analysis, customer segmentation, membership, range, product pattern and create the operational strategy and execution plan.
• Be responsible for our digital channel’s campaigns big activation analysis and review and generate the valuable learning and action plan
• Run solid industry and competitor tracking around our business to optimize strategy and operations.
• Take lead of the e-CRM campaign and lifecycle campaign with smart segmentation strategy to improve the online customer loyalty and quality.
• Share digital channels organizations data insight with commercial team or the other cross functional team to increase business performance
• Take lead of the databank and strategy center activities and generate the data insights to the media team and digital channels operations team
• Track, monitor and report the day to day digital channels performance, provide improvement plan based on data analysis
• Promote, actively engage and share the responsibility in the delivery of the Ingka sustainability, People & Planet Positive, Strategy to enable the ongoing transformation and growth of the IKEA business


The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.

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