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مقابلة وتفهم العملاء

PR Manager 公共关系经理

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  • كونمينغ, صين
  • التسويق والتواصل

التوصيف الوظيفي

  • معرّف الوظيفة: 22540CN

  • تاريخ النشر: 11/05/2026

    • WHAT YOU'LL NEED TO HAVE

    '- Expertise in market and public affairs, with over 3 years of experience in marketing and communication, and a keen understanding of brand dynamics.
    - Familiarity with local Yunnan market and media, coupled with experience in collaboration with media, business, and associations, enabling strong and sustained connections.
    - Excellent external communication skills, including the ability to address issues and manage crisis communications as well as reputation risks.
    - A creative mindset, strong analytical abilities, and sound judgement.
    - Successful experience in leading team
    - Outstanding English skills, with a strong identification with the IKEA brand, culture, and values.

    - 在市场与公共事务方面具备专业知识，并拥有3年以上的市场及传播经验，能敏锐把握品牌动向
    - 熟悉云南市场和媒体，具备与媒体/商业及协会相关合作经验，并能建立和保持密切联系
    - 良好的外部沟通能力，包括应对问题和危机沟通以及管理声誉风险的能力
    - 创造性思维，较强的分析能力和良好的判断力
    - 有带团队经验，能开展高效和有影响力的团队协作
    - 出色的英语沟通能力，并与IKEA的品牌、文化和价值观高度认同

    YOUR RESPONSIBILITIES

    '- Take full responsibility for the local marketing function, reporting directly to the Market Manager.
    - Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact.
    - Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings.
    - Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth.
    - Develop and manage budgets to ensure efficient resource use and maximize return on investment.
    - Drive and enhance the team’s expertise and capabilities, promoting overall growth and development.

    - 全面负责当地市场部工作，直接向市场经理汇报
    - 与当地媒体、意见领袖（KOL）及公关合作伙伴建立密切关系，致力于为门店创造富有成效的公关机会，推动品牌在当地的良好曝光，以实现更大的市场影响力。
    -了解主要市场区域（PMA），并结合CN市场策略，制定门店计划，加强宜家在本地市场家居领域的领导地位，使其成为家居装饰的首选品牌。
    -与门店IKEA FAMILY团队和店内商业团队紧密合作，创造本地市场营销传播的协同效应，增加门店客流量，以实现销售增长。
    - 制定并管理预算，确保资源的高效利用与投资回报最大化。
    - 推动并提升团队的专业知识与能力，促进团队的整体成长与发展。

    ABOUT THIS WORK AREA

    We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
    At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.

    通过深入理解本地市场情况，人们的日常生活以及家居专业知识，利用这些洞察来全面推广我们的产品，运用有效的沟通方式触达更多潜在客户，满足他们的需求，以实现改善人们居家生活的愿景。吸引更多消费者成为新顾客，同时促使现有顾客更频繁地选择我们，从而创造需求并建立长期的顾客关系，有效达成当前的业务目标。








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