Activity Leader CommIn| Retail | IKEA DFC

Job Requisition ID: 174142 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role:
The Communication & Interior Design Activity Leader plays a crucial role in inspiring and surprising visitors through strong visual impressions, supporting the IKEA brand identity to convert more visitors into customers. This role requires leading and developing teams focused on visual merchandising and range presentation competence. The successful candidate will manage the implementation of the vitality calendar, collaborate across teams to organize local events, and ensure the brand's unique identity is communicated effectively. The role will drive sales by implementing strategic marketing initiatives and optimize store activities to facilitate customer engagement and growth. Coordinating with various departments ensures consistent messaging and enhances store communication channels, vital for maintaining the integrity of the IKEA family offerings.

What You Will Do:

• Lead and inspire the Visual Merchandising and Interior Design teams to enhance their visual merchandising and range presentation skills, reinforcing the IKEA identity in stores.
• Support the teams in creating inspiring range presentation solutions that reflect life at home activities and are seasonally relevant.
• Manage the implementation of the vitality calendar in stores, coordinating with media and sales activity managers.
• Contribute to the department action plan to grow business and support the Vitality/Activity commercial calendar.
• Participate in the Commercial CAT team to implement activities effectively.
• Contribute to the regional Visual Merchandising Leaders network and share regional directions and global tools.
• Ensure IKEA uniqueness and brand identity in range presentation and store communication to differentiate from competitors.
• Use knowledge of the IKEA Concept and Swedish identity to plan and implement store solutions that support commercial priorities.
• Optimize sales by supporting local marketing initiatives and drive store traffic by aligning with the commercial calendar.
• Partner with other functions to organize meetings and activities, including new launches and seasonal events.
• Communicate relevant product and service information to co-workers for accurate customer communication.
• Develop and utilize communication channels for delivering key messages.
• Assist in crisis management by creating communication messages and FAQs.
• Identify target groups and ensure their information needs are met.
• Support IKEA FAMILY initiatives ensuring concept visibility and benefits throughout the store.
• Work with shopkeepers to maintain the IKEA FAMILY shop in optimal condition.
• Implement local commercial activities and workshops related to IKEA FAMILY.
• Ensure co-workers understand the impact of IKEA FAMILY membership on growth and profitability.
• Communicate and implement additional benefits with external partners.
• Deliver IKEA FAMILY action plans based on local opportunities.
• Coordinate with Com&In and Marketing teams in Service Office for national marketing initiatives.
• Support in the execution of marketing projects aligned with business plans.

Required Skills To Be Successful:

• Strategic Planning and Analytical Skills
• Problem Solving Skills
• Excellent Communication Skills
• Ability to prioritize and organize work efficiently

What Qualifies You For The Role:

• University graduate with higher education qualifications preferred in Interior Design and Visual Merchandising.
• Minimum of 3 years experience in retail marketing or IKEA store environments.
• Proficiency in Microsoft Office and computer skills.
• Strong command of English, with Arabic being a preferred language.
• Strategic planning and analytical skills are essential.
• Proven strategic planning and analytical skills.
• Experience in setting and implementing action plans and budgets, following up on goals.
• Ability to prioritize and organize work efficiently within available timeframes.
• Strong communication skills to establish relationships with target groups.
• Self-reliant and motivated team player capable of multi-tasking.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.