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التوجيه والقيادة

SEO Specialist

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  • Tempe, New South Wales, Australia
  • القيادة والإدارة
  • Full time

التوصيف الوظيفي

  • معرّف الوظيفة: 341632

  • تاريخ النشر: 29/04/2026



    • Are you passionate about the customer experience and driven to optimise IKEA's performance as a leading omnichannel retailer? Do you thrive in leveraging AI, automation and data insights to drive efficiency and scale your impact?

    About this work area

    The Growth & Marketing function is at the heart of IKEA's mission to deliver business results and reach our country and commercial objectives. We identify business opportunities and target segments across all channels to grow market share, create and execute marketing strategies based on true consumer insights to attract new customers, build a strong brand, retain current customers, and constantly grow loyalty.

    As the SEO Specialist for IKEA Australia and New Zealand, you will contribute to our goals for growth and positioning by improving organic search optimisation across all digital channels where IKEA is present. You will be a data-driven, solution-oriented specialist with a passion for the customer experience, someone who:
    • Analyses, reviews and implements SEO changes and strategy to the digital channels to increase visibility on all major organic search players, using data, automation and AI-driven insights to focus on the highest-impact actions.
    • Co-leads the market Integrated Search agenda alongside paid media channel leaders, particularly SEM, reshaping customer journeys and creating stronger efficiencies between search efforts, including identifying where SEO and Paid Search together can drive better results and more efficient use of resources.
    • Researches, analyses, benchmarks and follows up the search engine area and implements recommendations by keeping updated on new search engine algorithms and scoring updates, and exploring how emerging AI and search technologies may impact IKEA's visibility.
    • Performs ongoing keyword research and identifies improvements for content optimisation, using tools and AI-assisted workflows where appropriate to work efficiently at scale across two markets.
    • Collaborates with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommends content improvements, helping teams prioritise changes and making it easier for them to apply SEO best practices in their day-to-day work.
    • Contributes, collaborates and implements global SEO projects on a local level, balancing global frameworks with local market needs and ensuring that the most impactful initiatives are delivered first.
    • Periodically reports on SEO key performance indicators such as Google keyword ranking, organic visits, engagement metrics and landing page performance.
    • Acts as a member of the E-commerce team and proactively contributes to E-commerce plans and outputs in order to deliver to common objectives and goals.



    You are passionate about the customer experience and highly motivated to optimise and grow IKEA's performance across all search engine platforms. You are adaptable and agile in an ever-changing online environment, thriving in dynamic settings that blend strategic thinking with practical action. You are self-motivated to work autonomously and within a team environment, and as a collaborator at heart, you work with stakeholders to recommend ideas, offer valuable insights on opportunities and influence actions to secure business needs, while clearly communicating trade-offs and focusing on what matters most. You have extensive prior experience in SEO and know how to prioritise and leverage AI and automation to drive efficiency and scale your impact. Through your natural motivation and ability to analyse data insights, you are driven to identify and prioritise the most important opportunities and produce solutions and recommendations to improve optimisation and performance.

    To be considered for this role you will need to have:
    • Minimum five years of experience in Digital Marketing, SEO or similar roles, ensuring you have the depth of knowledge required to navigate complex SEO challenges and implement effective strategies.
    • In-depth experience using SEO-specific tools such as GA4, Google Search Console, Lumar, SEMrush, Ahrefs, BrightEdge, Majestic SEO, MOZ and crawlers, which are essential for analysing performance, identifying opportunities and implementing optimisation strategies.
    • In-depth experience with website analytics tools such as Adobe Analytics or Google Analytics, enabling you to analyse data insights and make informed decisions to improve performance.
    • Proven HTML, JavaScript and CSS debugging experience, as technical skills are necessary to identify and resolve issues that may impact search engine optimisation.
    • Formal qualifications in Marketing or equivalent, providing a strong foundation for understanding marketing principles and strategies.
    • Excellent written and spoken English, as clear communication is essential for collaborating with stakeholders and presenting insights and recommendations.
    • Experience working with large-scale ecommerce retailers, global brands and/or media agencies will be highly regarded, as this background demonstrates your ability to work in complex, high-volume environments.

    Additional information:
    • Permanent, full time, 76hrs/fortnight.
    • If you are successful for this role, you will be required to obtain a national police check.

    We need people like you!

    At IKEA, work is so much more than a job. Come join us!
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