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Ikea member of staff helping customers use touch screen
مقابلة وتفهم العملاء

市场部专员

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  • Dalian, Liaoning, China
  • التسويق والتواصل

التوصيف الوظيفي

  • معرّف الوظيفة: 22707CN

  • تاريخ النشر: 05/09/2026

    • 你是谁

    • You have very good understanding about statistics, research method and data analysis.
    • You are able to think strategically and formulate research and distribution plan for the city and PMAs.
    • You are able to lead vendors (research and distribution) in a high drive role.
    • You have ability to create and express communication insights which are clear, focused and easily usable.
    • You hunger for knowledge and an interest in developing the IKEA Brand and business through people.
    • You passionate about creativity and communication at large influencing people’s opinions and perceptions through communication.
    • You understand of retail business, with focus on the store, sales, and range knowledge.

    你与我们相处的一天

    • Implement a comprehensive store marketing plan aligned with country strategy, commercial priorities, and market insights, ensuring it supports the store's business goals and customer experience.
    • Collaborate with store and customer teams to plan and execute activities that drive visitation, revisitation, and customer conversion, with a focus on IKEA Family initiatives and partnerships to increase household penetration and loyalty.
    • Analyze customer feedback, IKEA Family data, and store performance to identify business opportunities within the PMA. Use these insights to amplify IKEA’s local impact in collaboration with SO Marketing, ensuring cost-effective execution.
    • Work closely with SO Marketing, Communications, and Customer Engagement teams to create local relevant content that enhances the in-store experience and supports long-term customer relationships.
    • Proactively participate in SO marketing forums to address opportunities for scalable initiatives based on market insights. Undertake additional tasks and global/local projects to drive IKEA’s retail operations forward.

    我们团队的使命

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.








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